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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. Existing business KPIs.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Businesses who embrace the Conversational Support Funnel by choosing a messenger-based support strategy, and investing in Proactive and Self Serve support, are growing faster, seeing happier customer scores, and lower churn. It has the most comprehensive range of outbound proactive message types. The Conversational Support Funnel.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Takes the view that you need to build and test your traction channels in conjunction with building and testing your product fit. Provides a systematic approach to testing your traction channels. Venture Building 1.

Books 185
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. Are you doing outbound?

Outbound 183
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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Provide an easy exit.