Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 22, 2024

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. High-touch customer success models are more suitable for complex products that require customization and lengthy training. These are the main questions we discuss in this article.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. Existing business KPIs.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Integrations also expose the depth and breadth of an SaaS product that may not be immediately apparent. This gives added incentive for a user to open the product, and use it for a longer period of time.

Reporting Tools 153

Reporting Tools Data Visualization Customer Experience User Testing 153

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

JUNE 23, 2020

The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. We call the new way to do customer support the Conversational Support Funnel. New, nimble competitors can start up quickly and cheaply.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. This is a fantastic time to express your gratitude for their business and ask a few quick market research questions.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Once we have that we’ll test a bunch of different channels.”

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

DECEMBER 6, 2019

As such, these messages are engaging and effective as a marketing strategy only if they’re personal, relevant and, most of all, provide value to your recipients. Start by building a strategy based on information about your recipients. Always A/B test. Begin by testing individual variables, such as the following: Message content.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Integrations also expose the depth and breadth of an SaaS product that may not be immediately apparent. This gives added incentive for a user to open the product, and use it for a longer period of time.

Reporting Tools 63

Reporting Tools Data Visualization Customer Experience User Testing 63

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Engineering management should know it, and product management better not be far behind.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Sachin Rekhi

AUGUST 6, 2015

It championed the creation of minimal viable products (MVPs) as well as pivots when necessary to quickly adjust directions. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

DECEMBER 3, 2020

For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Wal McConnell – Senior Product Analyst. Lucas Souza – Engineering Manager.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. The challenges of product development are not about products. The empathic component is what makes a product manager special. Empathy is key to building great products. That’s project management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 13, 2018

When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” For accounting and payroll products, the No. In order, they need to know, use, love and recommend your products or services.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Marketing strategy roadmap.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Feedback collection. Pendo can collect data directly from customers via user feedback.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing? Increasing signups with a free trial.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

MAY 31, 2018

To build a great product, you have to intimately understand the problem it’s built to solve. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. Adam: What do you remember most about the earliest days of going and selling this product to customers?

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

JANUARY 11, 2023

Here’s the thing: there isn’t one single motion to scale a product-led organization, and forms and free trials alone won’t drive enough growth to keep a business afloat. The first step towards driving product-led growth? Forms or product signups rely on self-input data. This isn’t Francis’ first podcast rodeo.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. He joined me for a chat about everything from how to deploy chatbots effectively to strategies for balancing automation and human connection. Sujan: Mailshake is an outbound sales tool. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151