Messaging Outbound Strategy Testing 
Intercom, Inc.
JUNE 22, 2020
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
Userpilot
MAY 3, 2022
Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB?
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Intercom, Inc.
JUNE 23, 2020
The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale. And they are shifting their work communication to messaging tools like Slack.
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!
Userpilot
JULY 4, 2023
There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.
Intercom, Inc.
JUNE 21, 2018
I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. That means your focus should be on building the right customer profile and developing precise messaging to reach them. It was about testing our ideal customer profile religiously.
Intercom, Inc.
DECEMBER 6, 2019
Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value. Behavior-based messages.
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