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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales Sales teams hate this.  They

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Doing It For the Portfolio vs. Every Product: Netting it Out!

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The Value of a Product Marketing Roadmap for Sales.

Marketing 130
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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The first time we trained one of our hundreds of new Sales teams, we knew we had an issue. We did a “lunch-and-learn” where we fed the team pizza and spaghetti, while one of our product managers did a demo of the product and talked about how it was complimentary to the products they were already selling into their accounts.

Finance 58