The Product Coalition

MARCH 15, 2021

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Mixpanel

DECEMBER 3, 2020

Every interaction, every message, every touchpoint matters to customers. If your product and marketing teams are the “brains” designing your experience, your technology stack is undoubtedly the “brawn” making it possible. . Dynamic Content: connecting with tailored messaging. times more revenue than competitors.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Research Software 111

ProductPlan

JULY 11, 2019

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Mironov Consulting

DECEMBER 29, 2022

 But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.  Let’s IMHO, software product companies are fundamentally different from software services/outsourcing/custom development companies.  Said   What BigCorp demands, BigCorp gets.  Hitting

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75