The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Vision Product Research User Testing Roadmap 121

Lenny Rachitsky

JUNE 11, 2024

Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. And 85% are using one weekly 🤯 Robert Bye, a PM at Figma, shared a common sentiment: When was the last time a new tool went from non-existent to daily use for the majority of product managers? Why did it work?

User Testing 55

User Testing Research Software Analytic Tools ChatGPT 55

Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

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Framework User Testing Product Management Product Manager 302

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management?

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 88

User Testing Data Visualization Feedback Software Research Software 88

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development.

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Product Research Feedback Software Research Software Product Marketing 81

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 65

Feedback Software Analytic Tools Research Software User Testing 65

UX Studio: Product Management

MARCH 19, 2021

At the end of the day the ultimate goal of product development is to decide what features to spend time on, in what order – and what to exile to the uncharted shores of the backlog. During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Development.

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Product Research User Testing Development Customer Experience 109

The Product Coalition

FEBRUARY 15, 2023

One way to manage these fears is to “date” the idea before committing. Few hours of online research. Startup/business/side-hustle ideas can be as exciting as they are scary. What if no one wants what I have to offer? What if I don’t have what it takes? How would I even start?” 5 customer interviews. Dirty prototype.

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Startups User Testing Research Software Differentiation 112

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Mind the Product

MARCH 20, 2020

Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic.

User Testing 211

User Testing Product Research Customer Feedback Customer Experience 211

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

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Framework User Testing Product Management Product Manager 150

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Start with building relationships.

User Testing 85

User Testing Product Research Marketing Research Software 85

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

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Product Management Product Manager User Testing Weak Development Team 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Book the demo!

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Research Software Analytic Tools Feedback Software User Testing 83

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

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Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. Product-market fit is a good indication of how competitive your product is.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

Userpilot

NOVEMBER 14, 2022

How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. What tools do you have at your disposal? Are you ready?

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Product Research User Testing Research Software Onboarding KPIs 93

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. Satisfaction Scale 2.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Ronke PM

APRIL 5, 2023

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. Let’s dive into what this means for product management. That is innovation.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

AUGUST 26, 2021

That's SaaS product management hustling in the background to give you the best experience. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM.

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Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Product manager persona example.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

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User Testing Research Software Product Research Customer Experience 110

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

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Product Research Technical Review Feedback Software Research Software 268

Userpilot

NOVEMBER 21, 2023

We also share some best practices for product managers on how to pull off a successful product launch. Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines.

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Product launches User Testing Product Research Analytic Tools 83

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Product Marketing Marketing Management Management 52

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Pre-launch phase: Product launch planning After a rigorous development process, your product is ready for the market.

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Product launches Product Research Data Visualization Research Software 97

Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? Product success is necessary both for the product manager and for the organization to grow. Continuous product discovery is necessary to keep up with the changes in user and market needs. What is product success? Are you ready to dive in?

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? As a part of the customer discovery process, they allow you to validate assumptions and gather insights before developing or launching a new product. Let’s get right to it!

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Amplitude

DECEMBER 12, 2018

For those working with an outside development agency–especially for the first time– it begins with finding the right partner. The actual development of an app is no longer the most important stage of creating one. High-quality product development is becoming the norm. Schedule out a development timeline.

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Analytic Tools Research Software Feedback Software Data Visualization 65

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Look at how they price and market their product.

User Testing 82

User Testing Product Research Feedback Software Customer Feedback 82

Userpilot

MARCH 25, 2024

EBITDA is used by larger companies with more complex management structures. Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability.

Feedback Software 89

Feedback Software Analytic Tools Research Software Data Visualization 89

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. Developing a Product Strategy.

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Outbound Product Management Product Manager Inbound 74