Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

AUGUST 24, 2021

Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. Investment banking firms, substantially benefiting from initial public offerings (IPO), strongly encouraged investments into the technology sector. Startup funding was relatively easy to raise.

User Testing 150

User Testing Development Customer Experience Product Research 150

The Product Coalition

DECEMBER 17, 2023

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. Here are six categories of competition that you must be aware of.

Technical Review 123

Technical Review Weak Development Team User Testing Systems Review 123

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Healthcare in most markets has a highly unusual dynamic. For those contemplating moving into the $4.3 For those contemplating moving into the $4.3

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

The Product Coalition

JULY 1, 2021

Offering an API publicly to partners and developers requires an extra level of polish. It requires approaching APIs like any other product offering that you’d release to the market. It means you want analytics, possible monetisation, a developer portal, customer support options, authentication and control.

Analytic Tools 123

Analytic Tools Technical Review Software Review Customer Experience 123

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. Accelerate speed to lead.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Userpilot

JANUARY 14, 2024

Due to the rise of new technologies, there will be more demand for PMs with specialist expertise. More organizations will try to develop the product ops function to streamline the product management process. He attributes this trend to the growth of advanced technologies such as AI.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 98

ChatGPT Data Visualization Onboarding KPIs Research Software 98

BrainMates

OCTOBER 30, 2022

The Five Most Common Mistakes in Product Development. Developing and launching a product only to have it fail is the complete antithesis of the ‘Fail Fast’ innovation motto. You have just invested thousands of work hours and millions of dollars in developing and launching this product. By JANA PAULECH.

Development 59

Development Transportation Research Software Product Research 59

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The Lean Product Playbook Summary?—?How

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 93

Feedback Software User Testing Product Research Strategy 93

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Less effective marketing: Marketing a product without a clear purpose can be challenging.

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

Userpilot

SEPTEMBER 22, 2023

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It can be a roadblock when your team members lack technical expertise, leaving you dependent on developers. Additionally, it’s easy to create and customize them in minutes without any technical skills.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 99

User Testing Customer Experience Marketing Research Software 99

Userpilot

SEPTEMBER 22, 2023

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It can be a roadblock when your team members lack technical expertise, leaving you dependent on developers. Advanced customization requires working with CSS code, which can be challenging for non-technical teams.

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Customer Experience 52

Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Bring together the right people and form a product discovery team.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Mironov Consulting

NOVEMBER 15, 2023

  Eye-popping valuations for AI firms are the bright exception to a down venture market. For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    After all, any sufficiently advanced technology is indistinguishable from magic.   (GDPR? 

Data Visualization 76

Data Visualization Artificial Inteligence Technical Review User Testing 76

Userpilot

SEPTEMBER 22, 2023

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It can be a roadblock when your team members lack technical expertise, leaving you dependent on developers. Additionally, it’s easy to create and customize them in minutes without any technical skills.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 52

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? It consequently fails to align everyone involved in developing and providing the product. As your product develops and grows, and as the market and technologies evolve, you must adapt the product strategy.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Chan Kim and Renée Mauborgne.

Analytic Tools 71

Analytic Tools Data Visualization Feedback Software User Testing 71

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Go-to-market strategy.

Feedback Software 92

Feedback Software Product Research Research Software Product Marketing 92

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. In short, organizations are making the wrong bets rather than messing up on the go-to-market or implementation fronts.

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There have been two seminal memos that have, in a sense, rocked the tech industry. Hello Paul. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

Research Software 95

Research Software Analytic Tools Feedback Software User Testing 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The problem occurs when the organization intends to scale or switch to production from a beta.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

ProductPlan

NOVEMBER 10, 2020

They drive the development of their company’s products. They own ultimate responsibility for the market success of those products. The product manager will be responsible for the product strategy and development of the company’s kitchen appliances. Fluency in eCommerce tech. But there are exceptions to this rule.

Research Software 97

Research Software Feedback Software Reporting Tools Technical Review 97

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

JUNE 15, 2023

Get to know about the term “agility healthcare” Agility healthcare is developed by agile which is a way to manage projects that many companies use. At the beginning of each sprint, dedicated development teams make a list of deliverables, with the most important ones at the top. It involves setting up a timed phase called a “sprint”.

Healthcare 119

Healthcare Agile Feedback Software Systems Review 119

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Chan Kim and Renée Mauborgne.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Marketing Automation.

Technical Review 53

Technical Review Technology Strategy User Testing 53