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Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial.

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Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Did you miss the last Meetup?

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Managing Change – Joe Leech on The Product Experience

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Troubleshooting a poor product launch. Just call him Mr Joe. Links mentioned in this episode.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? Every day, products launch on Kickstarter. This model works because everyone who funds a Kickstarter knows that the product might not succeed. We can ask, “What have you done in the past?”

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Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

Lean development for apps. A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Rapid prototyping.

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23 Product Management Books PMs Must Read in 2023

Userpilot

Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Inspired offers valuable lessons and strategies for building successful products. The Lean Product Playbook is a comprehensive guide to lean product development. Worst (and best) product practices.

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Why It’s Time to Slash Your Reliance on Manual Customer Training

Gainsight

Think about how you access entertainment. The company’s digital academy offers several easy-to-follow online classes that put the focus on the customer experience, training those customers on onboarding, product launches, turning free users into paid users, improving user engagement, avoiding app abandonment, and more.