The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Agile development methodologies. Market research. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. Product manager =?

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Melissa Perri

JULY 23, 2024

I wanted to share with you the framework I use when doing this. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way.

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Melissa Perri

JUNE 29, 2017

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. It can and should exist with any framework or process.

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Roman Pichler

MARCH 14, 2017

Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Create a product roadmap to get everyone on the same page and outline key development stages.

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Mind the Product

MARCH 20, 2020

For instance, more tactical skills are required in a junior role, then as we develop we’re required to employ more operational skills, before finally moving away from tactical work entirely and to focus on strategic work. Melissa also looks at the key areas of personal development which will give you skills for the C-suite: 1.

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Product Innovation Educators

JULY 29, 2024

Even better, if these criteria stayed the same over time, we could use them to guide long-term product development. Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM. His early research involved a simple but powerful method: asking customers to compare products.

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Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.

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The Product Coalition

APRIL 7, 2021

As a consequence of this, the mobile app development industry is on the rise now. Probably, you look for a research-based recommendation of a reliable app development service provider too. Fireart Studio Fireart Studio is a boutique design and software development company with a headquarter in Warsaw, Poland.

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Userpilot

SEPTEMBER 16, 2024

To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts. A step-by-step process to build a viable market development strategy. What is a market development strategy?

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Product Innovation Educators

OCTOBER 14, 2024

AI in the Product Development Lifecycle Discovery and Research Phase Large language models can come up with ideas, but always keep humans in the loop. AI is a great way to augment the discovery process, but it won’t completely replace traditional research methods. For example, “Here are three product ideas.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. My background was customer-facing, so I had to be self-taught and learn to communicate in a way developers would align with, understand, and respect.

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Roman Pichler

FEBRUARY 19, 2024

Level three, finally, allows product people and teams to develop the product strategy including the value proposition and business goals. Level 1: Product Delivery If your job is to decide how features are implemented and if you work with one or two development teams to deliver them, then you are at level one.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

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UX Studio: Product Management

MARCH 19, 2021

At the end of the day the ultimate goal of product development is to decide what features to spend time on, in what order – and what to exile to the uncharted shores of the backlog. During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Development.

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The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” They work with major companies like Procter & Gamble and Nestlé, who want to anticipate consumer trends to shape their product development.

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Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

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ProductPlan

JANUARY 24, 2019

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. Engagement.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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The Product Coalition

SEPTEMBER 15, 2019

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. There is already a huge lead time and process before any roadmap gets approved by management and gets to the development phase. So what can you do?

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Userpilot

AUGUST 20, 2023

Read on to see how to apply this framework at every stage of your product development cycle and drive product growth. Using the build-measure-learn approach has various benefits such as faster time to market, reduced risks, and cost efficiency. The build-measure-learn cycle is an iterative process used in product development.

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Product Innovation Educators

DECEMBER 12, 2022

This is the stuff that allows you to take any framework, any bunch of data, any existing team, and glue it together.” I’ve developed the TIPS Framework to classify stakeholders into four categories: Team—people who are working on the product day-to-day. This is the stuff nobody teaches. That’s a mistake.

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The Product Coalition

FEBRUARY 23, 2024

A typical product sense and execution interview might commence with an intentionally broad question, such as, “Imagine you’re tasked with developing an AI model to predict the success rates of a dating app.” These frameworks help organize your thoughts and demonstrate your ability to approach complex problems systematically.

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Product Innovation Educators

JUNE 24, 2024

From Nonprofit Leadership to Product Management Mary Baird spent a decade in various nonprofit leadership roles, handling a wide range of responsibilities, from donor development and resource management to program management and even website design. This diverse experience, she found, was not unlike working in a product environment.

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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BrainMates

OCTOBER 20, 2024

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. It’s about ensuring that customer experiences align with promises made during product development and marketing.

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The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

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The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore.

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Userpilot

AUGUST 23, 2023

Value chains differ from supply chains because the former focuses on increasing the amount of value a product provides, while the latter centers around the development and delivery process. Incorporating user feedback into your product development moving forward. What is the customer value chain concept? Customer pain points.

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Product Innovation Educators

NOVEMBER 12, 2018

I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] The more you do it, the better you will be at applying the storytelling framework to gain even more buy-in for your ideas. My goal was to figure out how they could do that. Uncommon Partners. ” -Kyle.

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The Product Coalition

SEPTEMBER 21, 2020

Amazon, Netflix and Google have dedicated considerable resources to create an experimentation framework and culture to inform their business decisions. At best, you will find successful ideas that you can develop further and at worst, you will learn how your customers are behaving differently.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Userpilot

MARCH 9, 2025

Conduct customer research: A 6-step guide Choosing between quantitative and qualitative data is only one aspect of starting your customer research. There’s an entire 6-step framework that comes into play to help you get the right data from the right audience using the right research methods.

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Sachin Rekhi

NOVEMBER 14, 2016

I find product teams are usually pretty good at building useful experiences, identifying pain points through market research, industry expertise, and their own experiences. And specifically there have been a few frameworks that I've found particularly insightful and applicable to understanding user psychology.

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