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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies. What do they have in common?

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Your First Days as Product Manager

Under 10 Consulting

Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Take time to review the latest thinking in your industry. Review them all. Review the product roadmap. Evaluate existing processes and systems.

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Humanizing the Role of Beta Managers Through Communication

Centercode

Due in part to the speed of development, test automation, and artificial intelligence, a greater proportion of test management is now influenced or even controlled by developers. The net result of these changes is incredibly positive. Our free ebook, Reaching 90% Participation , will show you how.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. To better keep track of all insights and emerging patterns, we recommend building a research system: Surveys – online, by email or telephone. Brand affinity.

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UX Case Study: an information architectural redesign project

UX Studio

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. Permission system of the teamwork platform.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.