The Product Coalition

DECEMBER 17, 2023

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is.

Technical Review 147

Technical Review Weak Development Team User Testing Systems Review 147

UX Studio

SEPTEMBER 20, 2018

They found the onboarding flow difficult to understand – mainly due to unclear copy. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. Also, with the new copy, people can differentiate the core lessons (Learn tab) from other exercises (Library). The problem.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. Learn More Learn more in our new ebook, The Business Case for Digital Customer Education.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Under 10 Consulting

DECEMBER 28, 2019

Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Take time to review the latest thinking in your industry. Review them all. Review the product roadmap. Evaluate existing processes and systems.

Technical Review 52

Technical Review White Paper Product Manager Product Management 52

UX Studio

APRIL 25, 2019

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. To better keep track of all insights and emerging patterns, we recommend building a research system: Surveys – online, by email or telephone. Research facilitates getting these right.

User Testing 74

User Testing Product Research Research Software Branding 74

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. Product operations staff focus on processes and systems at the portfolio level. Are relationships between the product team and other departments strained due to poor communications, misaligned priorities, and other disconnects?

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. Permission system of the teamwork platform.

Research Software 46

Research Software Feedback Software Information UX 46