Differentiation Engineering Marketing Outbound 
Dear Strategy
AUGUST 27, 2018
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.
Andrew Chen
JUNE 26, 2017
Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. Outbound used to be painstaking and manual.
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Intercom, Inc.
JULY 29, 2021
They’re an engineering platform, and I’d always been more on the front end. But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. Kieron: Interesting.
Intercom, Inc.
MARCH 22, 2022
Which makes customer experience (CX) the most important differentiator and success factor your business has. Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth.
Bain Public
JANUARY 10, 2023
Having engineers just releasing features that don't add much value, really bloat the product and doesn't make it as valuable as it could be. The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. I call this strategic gridlock.
Intercom, Inc.
JANUARY 11, 2023
Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. So, I started as an engineer.
Intercom, Inc.
AUGUST 1, 2019
“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.
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