Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Good product managers should be able to handle both customer discussions and engineering discussions.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

MAY 23, 2022

According to Jon Radoff, a business owner, game creator and a popular writer who writes substantially on metaverse-related topics, the metaverse consists of seven layers representing the metaverse’s market value chain. 3D game engines such as Unreal Engine and Unity are used to create animations, sounds, and pictures.

Customer Experience 123

Customer Experience Inbound Outbound User Testing 123

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Engineering Reference 60

Product Innovation Educators

MAY 10, 2021

As a product manager, you build the right product and release it at the right time, so you need to know what the right product is and make sure you can build it with your resources and get it to market on time. PdMs interact with every division in the company—finance, marketing, sales, customers, quality, manufacturing.

Outbound 75

Outbound Product Management Product Manager Finance 75

Gainsight

MARCH 7, 2022

Our founder, Nick Mehta, who believes that Customer Success and Product teams should be “BFFs,” hopped onto LinkedIn recently to take the temperature of the market and see where leaders think their companies are on a maturity curve: . It’s only by working together that your business can grow and thrive.

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Here’s why….

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

The Product Coalition

OCTOBER 6, 2023

Following the identification of emotional-impacting features, the process of engineering features occurs. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. are used to comprehend the audience’s emotions.

Research Software 131

Research Software Reporting Tools Data Visualization Automotive 131

Product Innovation Educators

MAY 10, 2021

As a product manager, you build the right product and release it at the right time, so you need to know what the right product is and make sure you can build it with your resources and get it to market on time. PdMs interact with every division in the company—finance, marketing, sales, customers, quality, manufacturing.

Outbound 62

Outbound Product Management Product Manager Finance 62

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In A centralized solution. For us, that solution is Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

SEPTEMBER 23, 2020

So we partnered with Eoin Nolan , a principal engineer on our team, to build a throwaway prototype of Series and later test it with dozens of customers from different segments. Rigid visual builders failed based on tests and feedback in the market. The early prototype used to test Series with dozens of customers. Give it a try.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

We talk to Sid Panjwani , an Exponent alumni, on his journey through various internships, spanning Engineering, Growth, and Product Management. I was fortunate to get this - I met one of their software engineers at a hackathon, chatted with him for a few minutes before requesting a mock interview. I found Exponent on ProductHunt.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Some Engineering teams are unmotivated, though. Can’t We Just Measure Engineering More Closely?

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas.

Startups 123

Startups Strategy Technical Review B2B 123

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

NOVEMBER 17, 2022

She moved to the US after finishing her engineering degree and worked her way up the ladder, building mobile products across companies such as Reuters and Bloomberg. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy. Tackling marketing.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description.

UX 52

UX Research Software Artificial Inteligence Outbound 52

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Andrew Chen

JUNE 26, 2017

Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. Outbound used to be painstaking and manual.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Intercom, Inc.

DECEMBER 2, 2021

For the very first time, we’re releasing Engineer Chats , an internal podcast here at Intercom about all things engineering. Previously hosted by Jamie Osler , a Senior Product Engineer at Intercom for over seven years, it’s now up to Principal Systems Engineer Brian Scanlan to pick up the baton and keep the chats going.

Engineering 178

Engineering Presentation Technical Review Systems Review 178

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder. Will the economy recover?

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

MARCH 14, 2018

An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Invite an engineer and designer involved in the work to listen in and make sure to capture every piece of feedback. Does your marketing team want to announce at a particular time or in a particular way?

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Intercom, Inc.

JULY 29, 2021

They’re an engineering platform, and I’d always been more on the front end. But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. Kieron: Interesting.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. ”) They look at roadmaps from an account-level point of view more than a market-wide perspective. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Amplitude

NOVEMBER 1, 2018

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. outbound integration. For example, we started out by building fairly simple integrations with three different marketing automation platforms.

Feedback Software 84

Feedback Software User Testing Weak Development Team Customer Feedback 84

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. What’s the market opportunity that the organization didn’t have. Some of the most successful PMs that Chris worked with have come from non-technical backgrounds, such as marketing and customer success. .

Technical Review 52

Technical Review Research Software User Testing Product Research 52

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Bain Public

NOVEMBER 4, 2018

Instead, decisions are done by executives or a different function like sales and marketing. As a Product Manager you are then asked to plan timing, align resources and direct the engineering team to execute. Engineers will estimate wrongly. Your office community (executives, sales, or engineering teams, etc.) Be the CRO.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40