Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). productmanagement #career #productmanager #productowner #inbound #outbound.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JANUARY 28, 2020

And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth. Dailius Wilson, VP of Sales & Growth Marketing, loves that Intercom provides a central source of truth for all of their teams: . “In A centralized solution. For us, that solution is Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Below, we’ll share everything you need to future-proof your tech stack for the new conversational support era.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

OCTOBER 6, 2023

Following the identification of emotional-impacting features, the process of engineering features occurs. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. are used to comprehend the audience’s emotions.

Research Software 130

Research Software Reporting Tools Data Visualization Automotive 130

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy. Tackling marketing.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Amplitude

NOVEMBER 1, 2018

When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. outbound integration. Fortunately, the inbound integration was much higher priority, so we decided to focus on that in the short-term.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

Intercom, Inc.

JULY 29, 2021

They’re an engineering platform, and I’d always been more on the front end. But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. Kieron: Interesting.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

MARCH 22, 2022

Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth. To marketing, Jennifer is a customer to be engaged. Teams that benefit: Sales, Marketing. Say goodbye to silos.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Is your model primarily inbound or outbound? it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. So, I started as an engineer.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

MAY 21, 2020

Alex Yang // VP of Engineering, Simprints. Everyone knows that hiring engineers is really hard. of engineering where I lead the people and processes side for the engineering team. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

JULY 19, 2021

Ready to turn your support function into an engine for growth for your entire business? Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing. First of all, let’s cover the basics.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mironov Consulting

DECEMBER 2, 2019

Engineering). Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. No need for market validation, ROI calculators, competitive analysis, per-seat pricing models, or multi-release roadmaps.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

JANUARY 19, 2022

As we mentioned early, building integrations between apps can take weeks of custom work when led by your engineering team if you don’t have streamlined third-party integrations already set in place for the apps you use. Spare your engineering team precious time—enabling integrations powered by Userpilot is simple.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns. The sales funnel is a pretty standard business concept these days.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Intercom, Inc.

APRIL 9, 2020

I’m super proud to lead our army of support specialists and support engineers across the world with the help of an amazing management team, which includes Bobby and Ruth. It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. Some of them are struggling.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 120

Research Software B2B User Testing Customer Experience 120

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

The market is intense, competitive, and fast-paced. My recommendation to people is to keep a keen eye on where the market is heading and look for opportunities where you are uniquely positioned to make an impact based on the skills that you bring to the table. I would have to say I learned the most being a PM in mobile games.

Automotive 68

Automotive Product Management Product Manager Technical Review 68