PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

BrainMates

JULY 23, 2023

AI-Driven Product Development As AI tools for creating software become mainstream, the number of engineers required to create and maintain technology platforms will dramatically decrease. Instead of written requirements being used to guide human engineers, they are being processed by AI and used to create working software.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

ProductPlan

AUGUST 4, 2020

It’s a mindset: “Think big enough that the first product is a sound launching pad for it and its next generation and the roadmap that follows, but not so small that you leave room for a competitor to get the jump on you,” he says. Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of). Startup: Set ruthless priorities.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Was there a lot more to do? Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    (Remember, we’ll only put 3 or 4 major things onto the roadmap, so any list longer than 15 is wasted effort. 

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Intercom, Inc.

JULY 28, 2022

Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. By inviting product teams to sales processes and vice-versa, you’re enriching them with insights that help drive a better experience and a more robust roadmap. Because scaling is not the same as growth.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Innovation Educators

MARCH 21, 2022

My last role at Facebook was as a product manager in the Facebook Reality Labs, which is now Meta. The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Does the product slide describe the features of what the app has today, or does it talk about the product roadmap of what’s going to be built in the future?

User Testing 108

User Testing Product Research Testing Startups 108

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of). Startup: Set ruthless priorities.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. This would primarily include the product, design and engineering teams. to understand the product in detail.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Userpilot

JANUARY 21, 2021

To cut the long story short: a Product Owner is a more specialized Product Manager, focusing on the second part of the product development process (marked in orange below) – the actual * development *: Source: Userjournal.com. The differentiating aspect of a Product Owner from a Product Manager is a Scrum team.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. This would primarily include the product, design and engineering teams. to understand the product in detail.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. You need to collect customer feedback , prioritize roadmaps , and ship features and products that offer a brilliant user experience. Differentiated SaaS Growth. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? Market research teaches you about your competition and your audience. How can your product help them? Sample user persona for a product marketer.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Roadmunk

SEPTEMBER 21, 2017

12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. The one cost that product managers and engineers don’t understand. Spotify engineering culture (part 1). Author: Julie Zhou.

Article 81

Article User Testing Product Research Technical Review 81

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Also roadmap flexibility.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

UX Studio: Product Management

MARCH 19, 2021

During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Speed to market. Engineering resources. and so on… Let’s be honest, it is really challenging for a product manager to decide and find the right mix of features to push through design and development.

Product Research 109

Product Research User Testing Development Customer Experience 109

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Should we sink bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. Prototyping builds a minimum viable product with new feature ideas to test their impact on the user experience. Why do you need feature ideation in your product development process?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

Sachin Rekhi

FEBRUARY 16, 2020

Google - The Anatomy of a Large-Scale Hypertextual Web Search Engine, written by Larry Page & Sergey Brin in 1998. Vision: Product Walkthrough. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Hiring graduates straight-out-of-college is also common.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Simple product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. We surveyed some of our best people and different managers and leaders in the product and engineering org, and they gave us amazing feedback.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. You had five product teams , a user researcher who was new to the role. Teresa: Okay. Yes, great. Is that fair? Is that right?

Product Research 212

Product Research User Testing Data Visualization Research Software 212