Remove Differentiation Remove Enterprise Remove Marketing Remove Weak Development Team
article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

article thumbnail

Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. Are there capacity or incentive issues?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. How should I respond? To generate profit?

article thumbnail

User Onboarding in Enterprise SaaS #prodmgmt

The Product Guy

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Marketing). While it sounds simple, it is the most critical and often the most ignored part of the product development cycle. Why User Onboarding.

article thumbnail

Revenue Goals are Not Company Strategies

Mironov Consulting

Pure revenue may be helpful for the Sales organization, since they probably need to hire 35% more account teams each year.    But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.  ” What To Do?

article thumbnail

Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.