Differentiation Enterprise Roadmap Vision 
Mind the Product
JANUARY 14, 2019
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. Educate the Customer.
Gainsight
JULY 11, 2023
Our team’s vision, focus, talents, and hard work were central to achieving this milestone. So around this time last year, we revisited and sharpened our vision. Our vision is to elevate customer education into a mission-critical function at every company and build the #1 platform in the category.
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The Product Coalition
AUGUST 23, 2023
Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Are you in yet? This is dead wrong.
Intercom, Inc.
JULY 28, 2022
Communicate your vision for growth clearly and often, and make sure you’re building a culture where people feel like they’re being set up to suceed. By inviting product teams to sales processes and vice-versa, you’re enriching them with insights that help drive a better experience and a more robust roadmap.
The Product Guy
JANUARY 27, 2017
In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Krishna believes in “Mobile and Social eating the world” and helps enterprise customers to make use of technology to increase their productivity.
Mixpanel
APRIL 27, 2020
Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. Personally, I don’t want other company’s roadmaps; I want their user feedback, their customer gaps, and their feature requests.
ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.
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