Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. This is what differentiates you more than anything. It sounds strategic.

Positioning 148

Positioning Product Research User Friction Differentiation 148

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 137

User Testing Product Research Product Marketing Customer Experience 137

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This could provide the springboard for the effective positioning of your product.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Here are some examples of great sign-up pages. This Notion example is only for representation.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan. Will it increase engagement with our products, and therefore reduce churn?

Product launches 170

Product launches User Friction User Testing Messaging 170

Gainsight

JUNE 13, 2024

Just think about the steps you’ve taken to get your academy to this point: You identified your customers’ needs: Just like your Product team pinpoints customer pain points and needs to ensure product-market fit, you identified the specific skills and knowledge gaps you needed to fill to ensure your academy is a valuable—and default—resource.

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

Userpilot

SEPTEMBER 14, 2023

Their aim is to identify market gaps and unsatisfied customer needs. Examples of questions to ask at this stage include ‘What is your main current pain point ?’, ‘What tools do you currently use to [solve a specific problem]?’ To retain product-market fit, you should engage in continuous customer and product discovery.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

NOVEMBER 19, 2022

However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 166

B2B Marketing Product Management Product Manager 166

bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message.

Demo 130

Demo B2B User Friction Customer Experience 130

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. User persona example. Outline identified customer pain points and adjust your messaging.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. A roadmap example. The product momentum gap by Dave Martin. Fake door test.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

Userpilot

FEBRUARY 25, 2024

TL;DR Customer friction is the obstacles that customers face on their journey with the product. Customer can experience friction at all stages of their lifecycle , for example, when researching the product, during the sign-up and onboarding , when using the product, or while trying to access support.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

JULY 24, 2023

Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year. In this article, we take a deep dive into the technicalities of a product launch. A new product launch should be planned well in advance of the launch day.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

NOVEMBER 21, 2023

Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics. If you want to see how Userpilot can help you orchestrate your product launches, book the demo! Why is a product launch checklist important?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. Product Success: align product strategy with product vision.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Intercom, Inc.

SEPTEMBER 21, 2022

Plus it’s an amazing way to differentiate against the competition. Businesses need to move to primarily delivering support through in-context messaging; that is, solving customer problems where and when they have them, whether that’s in your product, app, or on your website. Which grows loyalty….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. A product’s UI is not always enough to drive feature adoption.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Think about it for a minute.

Positioning 114

Positioning Customer Experience Differentiation B2B 114

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 98

User Testing Product Research Framework Feedback Software 98

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. You can think about it like a sequence of tooltips or tours that you can stitch together to highlight parts of your products or to drive users to take simple actions. Multi-step pointer messages in a Product Tour.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

MARCH 27, 2023

Retention analysis aims to identify the reason why users stay with the product, while churn analysis focuses on why they leave. Together with session recordings, they’re excellent for granular user analysis, for example, to optimize the UI for a frictionless experience. This can help you assess the impact of your actions on users.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Innovatemap

APRIL 23, 2021

“Getting product” means valuing or having product expertise, or appreciating the skills needed to deliver a well thought-out, business outcome-driven, user-informed product expertise. They may also have knowledge of or curiosity about product-led growth. What are indicators that someone, in fact, does NOT get product?

Research Software 52

Research Software Product Research Customer Experience User Testing 52