Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

APRIL 29, 2024

For example, age or product usage patterns. Different use cases of segmentation + example questions in SaaS How many types of segmentation do you know? Let’s have a look at a few, along with question examples. To ensure that marketing efforts are appropriately targeted. Let’s dive in!

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

FEBRUARY 20, 2024

There are different types of audience segmentation for your email marketing campaigns: Demographic Segmentation : Categorizes audiences based on objective characteristics like age, income, and job, simplifying personalized messaging. Segmenting by psychographics with Userpilot.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization User Testing 84

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Increase retention.

Analytic Tools 85

Analytic Tools Feedback Software Marketing Product Marketing 85

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

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Roadmap Product Marketing Marketing B2B 130

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 88

Feedback Software Research Software User Testing Customer Feedback 88

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. Launch messages are all about building anticipation.

Feedback Software 89

Feedback Software Research Software Product launches User Testing 89

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 91

User Testing Product Research Product Marketing Customer Feedback 91

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Marketing Marketing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 85

Product Marketing Onboarding KPIs User Testing Marketing 85

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

Feedback Software 90

Feedback Software Messaging Onboarding KPIs Customer Communications 90

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. A third way is to have the PMM identify, gather, analyze and present the market research and analysis. In Segmentation the PMM needs to break down the market and find who is relevant. Marketing materials?— ?Here

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

APRIL 3, 2024

Developing user personas and emphasizing personalization ensures your product addresses your users’ unique needs and challenges. This method boosts user satisfaction and makes your product distinctively valuable to its audience. User persona example.

Analytic Tools 85

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 85

The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. It can also help you uncover deeper insights into your product’s purpose. Here’s how: Focus on fundamentals: Identify and communicate your product’s core value to ensure your messaging zeroes in on what truly matters.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? You're in the right place.

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

Userpilot

SEPTEMBER 4, 2023

There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams. To be successful, market researchers must determine the dominant personality(s) of their prospective customers and tailor the product to match that personality.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

JUNE 14, 2023

The product feature request survey to let customers provide feedback and ideas for new product features. Product-market fit survey to collect customer feedback to assess the relevance and importance of a product or feature. For example, you have recently implemented a significant update in the UI of your product.

Product Research 91

Product Research Feedback Software User Testing Customer Feedback 91

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? We did this because it aligns with each team’s goals.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 92

User Testing Product Research Messaging Data Visualization 92

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

JANUARY 20, 2022

Looking at tooltip examples from other SaaS businesses is a great way to save yourself the time and hassle associated with trying to do it all from scratch. Obviously, we’re not advocating that you copy the rest of the market outright, but every creative person throughout history has taken inspiration from their peers.

Onboarding KPIs 90

Onboarding KPIs Data Visualization Customer Experience User Friction 90

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 89

Feedback Software Analytic Tools Research Software Software Review 89

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 95

Userpilot

JULY 6, 2021

That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. We'll also look over some standout examples of SaaS product growth strategies that hopefully will inspire you. What is a SaaS product growth strategy? Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. For example, it can shed light on what makes your detractors dissatisfied with the product.

User Testing 94

User Testing Product Research Research Software Feedback Software 94

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 83

Product Research Feedback Software Research Software Product Marketing 83

Alchemer Mobile

SEPTEMBER 19, 2019

If you need background location access for your app to work, you need to do a fantastic job of messaging this particular need and you might want to prompt people to let them know you are tracking them in the background. So, why does this matter? These are just three of the bigger changes coming with iOS 13.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200