Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Userpilot

FEBRUARY 20, 2024

There are different types of audience segmentation for your email marketing campaigns: Demographic Segmentation : Categorizes audiences based on objective characteristics like age, income, and job, simplifying personalized messaging. Segmenting by psychographics with Userpilot.

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Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. What is a product launch email? Here we go.

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Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

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Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. It can also help you uncover deeper insights into your product’s purpose. Here’s how: Focus on fundamentals: Identify and communicate your product’s core value to ensure your messaging zeroes in on what truly matters.

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel.

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Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? You're in the right place.

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Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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Userpilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

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Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

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Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Encourage visitors to engage with our brand and content. For our website visitors, our most important goal was to put product demo resources front and center.

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Userpilot

JANUARY 20, 2022

Looking at tooltip examples from other SaaS businesses is a great way to save yourself the time and hassle associated with trying to do it all from scratch. Obviously, we’re not advocating that you copy the rest of the market outright, but every creative person throughout history has taken inspiration from their peers.

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Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. In this guide, we’ll go over what sentiment analysis is, why you should do it, and look at 10 sentiment examples! Get your free Userpilot demo today!

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? Userpilot is a good example of such positioning.

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Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The call silencing uses “Siri Intelligence” to scan through your mail and messages for known numbers that aren’t in your contacts, but it isn’t foolproof.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

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Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Successful product launches stand on the back of an effective GTM strategy. GTM Strategy vs Marketing Strategy – What’s the Difference?

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The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

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Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? That’s because customers understand your product more than anyone else and their demand drives revenue. In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base.

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Userpilot

DECEMBER 1, 2021

There’s a little arrow pointing to the element that the informative message in the copy is referring to. If you define onboarding as “ educating your customer to get value from your product,” it’s easy to see how getting guidance from a tooltip would help with that. New features.

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Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Userpilot

JULY 14, 2021

Plus, if you don’t know where to start, you’ll find some examples and questions you should use in your surveys. If you’re in a hurry, check the TL;DR section for a brief summary or j ump straight to the examples if you’re looking for some inspiration. your brand. Product-Market Fit (PMF).

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Userpilot

SEPTEMBER 12, 2022

It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. The greater the score, the more satisfied your customers are and the more loyalty they feel towards your brand. Transactional NPS surveys examples. How to calculate the tNPS? Free trial activation.

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Feedback Software Product Research Onboarding KPIs User Testing 98

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. In this article, we’ll explore everything you need to know about developer marketing, as well as best practices and examples to learn from. What is developer marketing?

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

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