Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Design/Packaging.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. Brand activation campaigns help you build an emotional connection with your audience.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

SEPTEMBER 21, 2022

Plus it’s an amazing way to differentiate against the competition. For example, if you have scheduled maintenance coming up or are experiencing an outage, you could proactively notify customers with a banner message before the inbound conversations start streaming in. Which grows loyalty…. Which improves retention and grows revenue….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).

Analytic Tools 78

Analytic Tools Feedback Software User Testing Research Software 78

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So if a billing question came in and we needed somebody from finance, they were there. So tell us about how you’ve differentiated there. One, differentiation, and two, industry standards”. One, differentiation, and two, industry standards.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Mixpanel

FEBRUARY 23, 2021

Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. This way you have as many attempts to get to product-market fit as possible. Idan Dadon, Startup Advisor & Former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).

Analytic Tools 40

Analytic Tools Feedback Software User Testing Data Visualization 40