Differentiation Magazine Messaging Research Software 
Intercom, Inc.
NOVEMBER 21, 2019
Instead of making changes to their product based on customer feedback and research, they imagine who customers are and what they might want and ship features based on these assumptions. Customers will only sign up for your product if you can convince them that your solution can solve their problems.
DISQO
JUNE 30, 2017
Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. When user research is separated from ideation, it’s easier to make more objective decisions about the viability of new product and feature ideas.
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DISQO
JUNE 30, 2017
Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. When user research is separated from ideation, it’s easier to make more objective decisions about the viability of new product and feature ideas.
DISQO
JUNE 30, 2017
Before long, her research showed that potential users didn’t perceive the courses as being differentiated or more valuable than the courses that were already on the market. When user research is separated from ideation, it’s easier to make more objective decisions about the viability of new product and feature ideas.
The Product Coalition
NOVEMBER 16, 2020
You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.
The Product Coalition
MARCH 9, 2020
This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. there are a lot of platforms that focus on specific niches (based on specific common interest, religious or ethical, focus on specific type of relationship and so on). The global online dating market was valued at $6,400.0
Intercom, Inc.
FEBRUARY 22, 2018
It’s less a question of getting people from A to B in your app and more from A to B in their lives. The two major tools I’ve seen to do that are notifications within a mobile app and lifecycle email. We researched how often people did that. You need to go find people where they are and entice them back in.
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