The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

Product Management 114

Product Management Product Manager User Friction Management 114

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. However, customers will still want to talk to real people to share their honest challenges, ideas, and experiences.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

Vision 126

Vision Product Research User Testing Roadmap 126

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 91

Research Software Analytic Tools Feedback Software User Testing 91

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 92

User Testing Research Software Customer Feedback Feedback Software 92

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. Evidence-based learning is essential to satisfy customers and grow.

Analytic Tools 95

Analytic Tools Feedback Software Product Research User Testing 95

Userpilot

NOVEMBER 17, 2022

And what can product managers do to build quality products that really delight users ? Apart from being great at satisfying big user needs, delightful products give users that little bit extra that exceeds their expectations. This happens because users find interactions with the product rewarding. Book the demo!

User Testing 92

User Testing Customer Experience Feedback Software Customer Feedback 92

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Encourage users to share feedback. This article aims to simplify feature analysis.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Weak Development Team 87

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Research Your Target Customer. Learn as much as you can about your prospective customer.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 97

User Testing Customer Feedback Customer Experience Feedback Software 97

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 87

Customer Experience User Testing Data Visualization Feedback Software 87

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Markets need solutions. Markets need solutions. The worst product is the best innovation that your customer doesn’t comprehend or cannot access.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

Ronke PM

APRIL 5, 2023

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. Our customers represent an ever-changing demographic with evolving needs. That is innovation.

Leadership 52

Leadership User Testing Product Management Product Manager 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Why is product idea validation important?

User Testing 90

User Testing Product Research Feedback Software Customer Feedback 90

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. The process is also necessary to maintain the product-market fit. How can you build one?

User Testing 96

User Testing Product Research Framework Feedback Software 96

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. A buyer exists in a specific industry and their pain points may be unique to that industry.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. A buyer exists in a specific industry and their pain points may be unique to that industry.

Messaging 91

Messaging Research Software User Friction White Paper 91

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Pricing-based positioning which emphasizes competitive pricing.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 16, 2022

But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Then, use an MDP to understand whether you’ve got the potential to delight and engage your customers.

User Testing 104

User Testing Feedback Software Research Software Customer Experience 104

The Product Cafe

MARCH 24, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 90

User Testing Feedback Software Data Visualization Customer Feedback 90

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Who’s the customer for healthcare product managers? Healthcare in most markets has a highly unusual dynamic. It begins with what’s at stake.

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. Product-market fit is a good indication of how competitive your product is.

Product Research 91

Product Research User Testing Feedback Software Research Software 91

The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 2) What should I solve?

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Why are user personas important?

Feedback Software 86

Feedback Software User Testing Research Software Data Visualization 86

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers.

Research Software 95

Research Software User Testing Analytic Tools Feedback Software 95

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. What is CAC payback?

Feedback Software 100

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 100

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75