The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities. Moreover, it creates a roadmap to expanding into similar segments.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. 🤖🤖 Building a roadmap : Facilitated The job: Ideate, refine, prioritize, and get buy-in on a 3-to-6-month roadmap.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 101

ChatGPT Data Visualization Onboarding KPIs Research Software 101

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market. The psychology of perception, harnessed by these principles, offers a roadmap to creating intuitive interfaces and delightful experiences.

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Product Management Product Manager User Friction Management 114

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

ProductPlan

MARCH 5, 2021

I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. How to Roadmap like an Essentialist.

Roadmap 121

Roadmap Customer Experience Product Research Vision 121

Dragonboat

FEBRUARY 3, 2023

Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success. But why is this differentiator so important? What sets apart a regular marketing roadmap from an outcome-focused one?

Roadmap 52

Roadmap Marketing Differentiation Strategy 52

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. It will be built-in into the process.

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Roadmap Customer Experience User Testing Vision 133

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. First, a product strategy is NOT a product roadmap. A roadmap tells people what actions you intend to take, but it does not tell people the reason you are taking those actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Shorter sales cycles and competitive differentiation.

Magazine 130

Magazine B2B Product Management Product Manager 130

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. It will be built-in into the process.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. These items snap up spots on the roadmap that would be better filled with innovative, value-added customer benefits and revenue-goosing enhancements.

Roadmap 64

Roadmap User Testing Customer Feedback Vision 64

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Intercom, Inc.

MARCH 10, 2021

Make your roadmap visible to everyone. The first step to communicating your process is making sure your project roadmap is transparent and visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone. Here are some useful tips to monitor your workload and guard against workplace burnout.

Strategy 245

Strategy User Testing Product Research Research Software 245

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Product managers should look for ways to overcome these issues if they’re product-related.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product management focuses on the overall strategic direction and champions the product inside the organization.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

Product Management Unpacked

APRIL 27, 2020

Having spent 38 years working and most of it in product management – either as a product manager, leading product management organizations or as a CEO of a company that was ‘the product’– I have some advice for you, dear reader. Prioritize your roadmap for customers. Look at the roadmap. So be prepared.

Product Management 158

Product Management Product Manager Management Management 158

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Ask Benny

JANUARY 25, 2020

, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. I recently participated in a meetup of very experienced product management leaders arranged by. On top of that, your roadmap is also your commitment to your customers. Involve your Stakeholders.

Roadmap 78

Roadmap Customer Experience User Testing Vision 78

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Reporting Tools 95

Haines-Group

OCTOBER 11, 2023

OutCOMEs Not OutPUTs The Problem Many product groups operate largely as feature factories, with the team working hard to output every feature imaginable according to an exhaustive roadmap. A product team with an outcome focus drills deep enough to unearth those latent needs and, in turn, opens the door for differentiated innovation.

Feedback Software 78

Feedback Software Customer Feedback Differentiation User Testing 78

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Other organizations give product marketing responsibilities to product managers. Myth 1: Product Marketing Needs to Know Products as Well as Product Management.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 74

Feedback Software Analytic Tools Research Software User Testing 74

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

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Framework User Testing Product Management Product Manager 302

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. This is Product Management. Product Management and Innovation.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Roman Pichler

AUGUST 15, 2023

It’s therefore a mistake to treat the product strategy in isolation and not connect it to other plans, especially the product roadmap and product backlog. To avoid this issue, adopt a holistic approach and systematically link your strategy, roadmap, and backlog. Competition: Is your product still sufficiently differentiated ?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Product Management University

MARCH 30, 2023

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. Check out Product Marketing Courses from Product Management University.

B2B 130

B2B Marketing Customer Experience Healthcare 130