Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

JULY 24, 2023

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Benefits of product positioning.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Once the feature development is over, run beta tests to evaluate it in real-life conditions. What methods could you use for market research?

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. We do a lot of market research. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals. Book the demo!

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 84

Product Research User Testing Feedback Software Research Software 84

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Goal setting framework.

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Identify market opportunities and changes.

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

People-First Product Leadership

MARCH 10, 2024

Definition - Refine your knowledge by testing the riskiest hypothesis. That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Usersnap

SEPTEMBER 12, 2023

They are often run as a/b tests, to see which change drives higher conversion rates. Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Sources: (1) Levitt, Theodore.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Maintaining the PMF requires regular reviews of your differentiation and positioning strategies, especially during expansion into new markets. How do you measure product market fit?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. The goal is to validate the idea by testing it in the real world with minimal risk. What are their motivations?

Product launches 98

Product launches Product Research Data Visualization Research Software 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Innovation will also put a company on the offensive, as it is through innovation that they can create a change in value for the market and thereby surpass competitive threats.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Userpilot

JANUARY 14, 2023

To choose the best in-app experiences for your users, A/B test them. It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. For that, you need product discovery , which involves customer and market research. How can you know what problems to solve?

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Userpilot

NOVEMBER 14, 2022

Its focus is on defining the key outcomes your product should deliver through customer and target market research. Product strategy is also more focused on positioning and product-market fit. Product plan vs go-to-market (GTM) plan. Move on to customer research. Buffer Fake Door Test.

Product Research 93

Product Research User Testing Research Software Onboarding KPIs 93

Userpilot

MAY 30, 2022

In SaaS, there are 4 most common needs-based segments that you need to differentiate. While most people attribute failure to money and bad execution, they forget the root cause – lack of proper market research (validation). Positioning. Do A/B testing to make data-driven decisions. Price-focused segment.

Data Visualization 94

Data Visualization Feedback Software Research Software Analytic Tools 94

Userpilot

JULY 17, 2023

What are the key positions in product teams? To do that, they’re involved in processes like product discovery , idea validation and prioritization , and prototype testing. QA engineer Quality Assurance (QA) engineers are responsible for testing the product to identify and sort out bugs , technical problems, or usability issues.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Research facilitates getting these right. Testing – looking for proof. In turn, this helps your branding in many ways.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio: Product Management

NOVEMBER 9, 2017

This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

ProductPlan

MARCH 5, 2021

Supporting Customer Support, Sales Enablement, and Product Marketing in the development of feature descriptions and new release content. Performing validation testing of production releases, bug fixes, and feature requests. This mid-level product role is like the associate-level product manager position. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

UX Studio

JUNE 30, 2023

Los Angeles, CA $50 – $99 / hr Website Design, Branding, Development, Competitive Analysis, Market Research, Brand Strategy, Graphic Design What should you know about the top web designers in California, USA? We do this with the help of clickable prototypes and usability tests to ensure the design is intuitive and user-friendly.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

MARCH 17, 2020

Common outbound effort activities include: Competitive differentiation. Market research. Positioning. Doing so can close you off from using curiosity to position efforts in an opportunistic way. It’s a great way to quickly assess where your time is going and where you have deficits. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Mixpanel

JUNE 23, 2020

But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.

B2B 52

B2B User Testing Research Software Product Research 52

UX Studio: Product Management

MARCH 19, 2021

There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization?

Product Research 109

Product Research User Testing Development Customer Experience 109

Product Talk

APRIL 17, 2024

Tweet This It can be prototyping , fake door tests, internal interviews. For more foundational research, for example, we’ve done jobs-to-be-done research early last year. She’s the one doing this foundational research all by herself. It can be anything. Teresa: Yes, I second that for sure.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

Userpilot

DECEMBER 14, 2021

While a solid GTM can take your product's marketing to the next level, an improper one can lead you to a slew of launch challenges. Poor positioning with no meaningful differentiation strategy. Makers and influencers are frequently willing to test your product, even if it is still in the MVP stage or contains flaws.

Feedback Software 90

Feedback Software Research Software User Testing Customer Feedback 90

ProductPlan

MARCH 5, 2021

Supporting Customer Support, Sales Enablement, and Product Marketing in the development of feature descriptions and new release content. Performing validation testing of production releases, bug fixes, and feature requests. This mid-level product role is like the associate-level product manager position. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. When market research for Product development is done well, we: look at our target market’s needs.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52