UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 95

Branding User Testing Product Research Data Visualization 95

Userpilot

JULY 24, 2023

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. Conduct market research to identify competitors and determine avenues for product differentiation. Conduct market research Now that you know your customers, it’s time to research your competitors.

Product launches 91

Product launches User Testing Product Research ChatGPT 91

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 92

Product Research User Testing Feedback Software Research Software 92

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals. Book the demo!

Research Software 92

Research Software Analytic Tools Feedback Software User Testing 92

Userpilot

NOVEMBER 21, 2023

Once the feature development is over, run beta tests to evaluate it in real-life conditions. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. Facilitates quality assurance by ensuring that all aspects of the product have been thoroughly tested.

Product launches 93

Product launches User Testing Product Research Analytic Tools 93

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Creating a market research survey with Userpilot.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Goal setting framework.

User Testing 91

User Testing Product Research Feedback Software Customer Feedback 91

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Test the survey : Before full deployment, pilot- test your survey with a small segment of your target audience.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Product Research 92

The Secret PM Handbook

AUGUST 22, 2016

Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. But tools that help me with all those other things?

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors.

Feedback Software 72

Feedback Software Analytic Tools Research Software User Testing 72

Usersnap

JULY 16, 2021

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Think of a struggling eatery’s regulars taste testing for a different market. Such differentiation applies to any combo of Google fans or prospects. Market research has two goals.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

People-First Product Leadership

MARCH 10, 2024

Definition - Refine your knowledge by testing the riskiest hypothesis. That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Product service management combines product management and marketing responsibilities into one role. Identify market opportunities and changes. And never stop innovating.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Do some market research to identify killer feature ideas for your target market. Differentiate your product through customization.

Feedback Software 94

Feedback Software Research Software User Testing Product Research 94

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. The goal is to validate the idea by testing it in the real world with minimal risk. What are their motivations?

Product launches 103

Product launches Product Research Data Visualization Research Software 103

Userpilot

APRIL 1, 2022

Product localization improves customer experience and satisfaction , which gives you a competitive edge and helps with market expansion. Language string length and script affect the UI, so to future-proof your product , test the UI from this angle at the design stage. Marketing strategy localization workflow.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Think of a struggling eatery’s regulars taste testing for a different market. Such differentiation applies to any combo of Google fans or prospects. Market research has two goals.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

SEPTEMBER 12, 2023

They are often run as a/b tests, to see which change drives higher conversion rates. Here’s a breakdown of pricing page changes over the last 90 days from the top 100 PLG companies (May 11th – Aug 11th 2023): You can see that the actual changes in prices only took 34.5%, and there are many other ways to impact your go-to-market pricing.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 14, 2023

To choose the best in-app experiences for your users, A/B test them. It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. For that, you need product discovery , which involves customer and market research. How can you know what problems to solve?

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

PMLesson's Ace the PM Interview

JULY 22, 2020

If you do not have a technical background but have experience in the space where the product competes, you can add value by providing those specific market insights. Or, a market researcher at Marriott International could bring valuable insights and be a good product manager at Airbnb. You also want to get differentiated data.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

NOVEMBER 14, 2022

Its focus is on defining the key outcomes your product should deliver through customer and target market research. When your competitive analysis reveals that this is the case, you will need to look for ways to differentiate your product from your rivals. Move on to customer research. Buffer Fake Door Test.

Product Research 97

Product Research User Testing Research Software Onboarding KPIs 97

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Innovation will also put a company on the offensive, as it is through innovation that they can create a change in value for the market and thereby surpass competitive threats.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

UX Studio: Product Management

NOVEMBER 9, 2017

This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Userpilot

JULY 17, 2023

To do that, they’re involved in processes like product discovery , idea validation and prioritization , and prototype testing. QA engineer Quality Assurance (QA) engineers are responsible for testing the product to identify and sort out bugs , technical problems, or usability issues.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Research 90

Userpilot

MAY 30, 2022

In SaaS, there are 4 most common needs-based segments that you need to differentiate. While most people attribute failure to money and bad execution, they forget the root cause – lack of proper market research (validation). You can also do A/B testing to see how different segments compare with each other.

Data Visualization 97

Data Visualization Feedback Software Research Software Analytic Tools 97

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Research facilitates getting these right. Testing – looking for proof. In turn, this helps your branding in many ways.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Set your sights on engagement—then test and measure. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. You get to test more hypotheses and make incremental changes to your product more frequently. Market research.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

UX Studio: Product Management

MARCH 19, 2021

There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization?

Product Research 109

Product Research User Testing Development Customer Experience 109

ProductPlan

MARCH 17, 2020

Common outbound effort activities include: Competitive differentiation. Market research. It’s a great way to quickly assess where your time is going and where you have deficits. Common inbound effort activities include: Setting the vision. Product planning. Product strategy. Product development. Product launch. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Usersnap

JULY 11, 2021

Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product. Beta-invites, user tests or any other area of communication. This is the first time you’ll get in touch with your target audience. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

UX Studio

JUNE 30, 2023

Los Angeles, CA $50 – $99 / hr Website Design, Branding, Development, Competitive Analysis, Market Research, Brand Strategy, Graphic Design What should you know about the top web designers in California, USA? We do this with the help of clickable prototypes and usability tests to ensure the design is intuitive and user-friendly.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

BrainMates

DECEMBER 12, 2019

Both Products help their stakeholders to fulfil their human and societal aspirations: Humanitix is a social impact enterprise that differentiates itself by offering 10% of the profits from its ticketing platform to charity. When market research for Product development is done well, we: look at our target market’s needs.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52