UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 88

Branding User Testing Product Research Data Visualization 88

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). Discovery - Uncover customer needs through market and user research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Ronke PM

APRIL 5, 2023

Collaborating with the PMM and UX Researchers, they investigate and interview customers to gather necessary information, looking for groundbreaking solutions to bring to life. As a result, they are less likely to stop using our product or services, and they will give us time to build the ideal solution they need.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Measure the effects of aging upon product quality (self-life studies). A Systems Approach.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Measure the effects of aging upon product quality (self-life studies). A Systems Approach.

User Testing 91

User Testing Product Research Customer Experience Testing 91

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. This year we’ve made this study method more formal and organized 3-month-long workgroups. We assume you’ve done discovery research, and the road to developing the MVP has just begun.

Product Research 109

Product Research User Testing Development Customer Experience 109

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. This is one of the questions we answer in this article. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Sachin Rekhi

FEBRUARY 15, 2009

So are you thinking about adding a virtual economy to your app or website? million completed offers per month across hundreds of apps and websites. They are aggressive about winning your business and have obtained a lot of high profile Facebook and MySpace applications on their platform. They are definitely worth a look.

Analytic Tools 60

Analytic Tools Research Software Startups Product Research 60

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

User Testing 129

User Testing Research Software User Friction Customer Experience 129

The Product Coalition

MARCH 9, 2020

This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Hope you enjoy! they have no focus, every type of person can use it?—?there

Startups 78

Startups Marketing Reporting Tools Research Software 78

freshtrax

NOVEMBER 26, 2019

In this article, we’ll help you understand the Japanese dating scene and share why the top 5 dating apps in Japan are successful. The online dating market in Japan is expected to grow 3.32 times from 2017 to 2023 while the global online dating market is expected to grow 1.56 million people are single , have used dating apps.

Research Software 115

Research Software Government User Testing Data Visualization 115