Differentiation Marketing Startups Transportation 
Lenny Rachitsky
AUGUST 13, 2024
She spent 25 years leading marketing, product, and sales teams and is now an independent consultant. April’s background ▶ April didn’t study marketing but engineering at school and worked at a startup when they were still called “small companies.” ” Or the market conditions have changed (e.g.
The Product Coalition
JULY 27, 2021
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.
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Mind the Product
JANUARY 16, 2020
Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. Product roles are becoming increasingly important in many companies, from the unicorn startups to older more established firms.
The Product Coalition
OCTOBER 9, 2023
If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? For instance, when a startup called Kajako incorporated the 5 Whys into their feedback loops, they ended up solving more problems with less work. Henry Ford left us with some open questions. “If
The Product Coalition
JUNE 22, 2021
The beginning of the 21st century was marked by the rise of tech startups and one of the most common business models from the beginning are online marketplaces. These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties.
DISQO
AUGUST 1, 2019
The latter is especially true when it comes to recruiting, where deep-pocketed incumbents can offer in-office massages, discounted laundry services, and complimentary transportation, in addition to top dollar. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation.
DISQO
AUGUST 1, 2019
The latter is especially true when it comes to recruiting, where deep-pocketed incumbents can offer in-office massages, discounted laundry services, and complimentary transportation, in addition to top dollar. The key, whether building solutions for emerging industries or recruiting in cutthroat labor markets, is sustainable differentiation.
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