Differentiation Policies User Friction 
Intercom, Inc.
FEBRUARY 25, 2021
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Intercom, Inc.
FEBRUARY 9, 2021
It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.
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The Product Guy
SEPTEMBER 12, 2017
Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.
UX Planet
MAY 27, 2025
Banks that fail to deliver excellent mobile experiences risk losing billions in potential customers. According to a McKinsey report (2022), companies using AI-driven personalization have seen up to a 15% boost in customer engagement and a 1020% increase in cross-sell revenue. According to Quanti research , by the end of 2024, 3.6
Department of Product
AUGUST 11, 2020
The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings. That’s theft.
Intercom, Inc.
JULY 15, 2021
Every designer should ask themselves – how can I apply the tenets of good design to drive better customer and business outcomes? User research is a vital part of the design process. By constantly observing the customer, you find out how they define success in their organization, and therefore, how you can help them achieve it.
Userpilot
MARCH 29, 2022
Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.
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