ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Alchemer Mobile

SEPTEMBER 3, 2020

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. For several years I worked in head Marketing and Digital positions. Why is customer research important?

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Several restaurant branding strategies can create restaurant brand awareness.

Branding 154

Branding Strategy Feedback Software Research Software 154

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps? Canva is another one.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Alchemer Mobile

NOVEMBER 27, 2022

Building a successful app can mean big business. But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. What does a successful app look like? Top apps grab people’s attention with a compelling icon right away.

Research Software 147

Research Software User Testing Download Customer Experience 147

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 303

Vision User Testing Research Software Product Research 303

Modus Create

MAY 28, 2024

In our 2023 research, 39% of enterprises cited AI as a top initiative in the coming year, more than any other initiative. Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology.

Reporting Tools 64

Reporting Tools Data Visualization Research Software Weak Development Team 64

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. More on that later.). Ahead of the trend: Vend.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

MARCH 10, 2021

Many individual contributors (such as researchers, visual designers, content strategists, data scientists) who work horizontally across teams can be viewed as an infinite resource. For instance, to raise awareness of what goes into each research project, we include a timeline in every research plan. Enter the “positive no.”

Strategy 245

Strategy User Testing Product Research Research Software 245

The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. It should also give you tools to measure progress. This is where a product-led growth strategy comes in.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

JANUARY 16, 2024

A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. 10 ways to add value to products in SaaS. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. Social proof is a powerful selling tool.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Userpilot is a growth platform with advanced feedback and analytics functionality. A product team structure is how a business organizes the product team to best support software development. What are the key positions in product teams?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MAY 30, 2022

There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. Research and market analysis is one of the most important steps in customer segmentation. Positioning. What is needs-based segmentation? Price-focused segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MAY 21, 2024

TL;DR UX design is a comprehensive process focused on creating meaningful and enjoyable user experiences, involving extensive user research and the application of a user-centric design philosophy. UX designers are dedicated to positive user-product interactions. This methodology aligns with what’s referred to as Design Thinking.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userpilot

OCTOBER 24, 2022

But to put any of this into practice and start tackling onboarding challenges , you need to choose the right tool for the job: Userpilot is a powerful, cost-effective option. It’s rare for SaaS products to cater to just one persona. What is a user persona? “If you try to please everyone, you will please no one.”

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. 16 Product Management Best Practices.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the prelaunch stage, their task is to carry out market and customer research. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. To build successful products, make sure to align the product strategy with the product vision. Once the update or feature is out, announce it using multiple channels like in-app communications or email. What is product success in SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 18, 2023

Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. It shows what you can do for them and why they should pick your solution. When writing your product messages, conduct market research, and try to really understand your target buyers.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105