Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. A go-to-market plan is a dynamic and continuous action plan that exists throughout a product’s entire lifecycle.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Coalition

FEBRUARY 24, 2021

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. The boost in efficiency keeps precious engineering resources focused on the core features that differentiate a product instead of diverting those resources to reinvent the wheel.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development.

Product Research 97

Product Research User Testing Onboarding KPIs Research Software 97

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Continuous Product Discovery.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Feedback Software 89

Feedback Software Product Research Research Software Product Marketing 89

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] I know we have a better product, but this makes us feel frustrated.

Framework 87

Framework Transportation Marketing Product Management 87

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Can you make it just as cool and differentiated as your product?

User Testing 91

User Testing Product Management Product Manager Product Research 91

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

ProductPlan

AUGUST 10, 2023

An end-to-end product management platform When an organization adopts a balanced product development approach, roadmapping, resource management, and launch planning get more complicated, and each phase requires something different from product management.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

BrainMates

NOVEMBER 3, 2022

Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives. No Clear Differentiation In Market.

Weak Development Team 52

Weak Development Team Product Research Development User Testing 52

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 83

Feedback Software Research Software Analytic Tools Product launches 83

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Mind the Product

JULY 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Setting the Launch Date. Pricing is set.

User Testing 73

User Testing Management Management Feedback Software 73

Mind the Product

JANUARY 16, 2020

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.

Data Visualization 115

Data Visualization Customer Experience Customer Feedback Transportation 115

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. We’re looking forward to turning your next product launch into a success!

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Sequent Learning

SEPTEMBER 28, 2018

Product Management vs. Project Management. As Steven Haines outlines in The Product Manager’s Desk Reference , Product Management is the business management of products, product lines, or portfolios, holistically, for maximum value creation, across their life cycles.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

The Product Coalition

SEPTEMBER 2, 2019

After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. The product enters the existing niche market, which has rather high competition. That’s when the trough of sorrow begins.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

ProductPlan

AUGUST 10, 2023

An end-to-end product management platform When an organization adopts a balanced product development approach, roadmapping, resource management, and launch planning get more complicated, and each phase requires something different from product management.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Department of Product

MAY 22, 2020

Product managers and product leaders should have an inherent sense of what’s valuable to customers. If a product person isn’t equipped with the ability to sense what might be valuable to others, product management might not be the best career choice in the first place.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Mind the Product

APRIL 27, 2017

It’s a change in approach that’s driven by demands for more agility and greater velocity from the time a problem is identified to the time that a product is released. . As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements. What’s wrong with this picture?”

Framework 110

Framework User Testing Research Software Feedback Software 110

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

While not required, an MBA does provide an advantage for breaking into product marketing since business schools help develop strategic thinking and marketing fundamentals. Big tech companies, who look for more differentiated candidates, are especially likely to prefer MBA candidates for PMM roles.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? You can figure it out for yourself, the product speaks for you.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Userpilot

JANUARY 18, 2021

The time tracking feature doesn’t differentiate between billable and non-billable time. To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. Activation is about getting the user to EXPERIENCE the value of the product. How do I calculate Product Activation Rate? Big difference.

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization Customer Experience 85