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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. The company’s mission is to catalyze the shift to a sustainable transportation system.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. But many times, we already have multiple existing assets that we can use to differentiate.

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Insights from a Product Manager User Research Interview

Balsamiq

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. I work in the Transportation industry with a focus on the Trucking vertical. I work in the Transportation industry with a focus on the Trucking vertical. Read on for our interview.

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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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Evolving Hyper-Local Digital News With Metro Media

Bain Public

Furthermore, as the population in urban cities increases, public transportation and a number of other mobility options becomes vital. Uber, Lift, electric scooters, bike-sharing, public transport etc.) In today’s world, fewer people have private cars. In fact, since 1986, there has been a 29.7% over owning a car.

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Insights from a Product Manager User Research Interview

Balsamiq

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. I work in the Transportation industry with a focus on the Trucking vertical. I work in the Transportation industry with a focus on the Trucking vertical. Read on for our interview.