Lenny Rachitsky

FEBRUARY 25, 2025

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. product marketing, user research, content design, etc.). Let’s dive into detailed guidance for each step.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

The Product Guy

OCTOBER 25, 2016

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Management 130

Product Management Product Manager User Testing Management 130

Lenny Rachitsky

JANUARY 7, 2025

You’ll find a collection of battle-tested prompts, real-world examples, and a step-by-step guide you can put into practice immediately. He also wrote my 9th most popular post of all time ( Become a more technical product manager ). One of the key differentiators among the various cloud development environments is hosting.

Feedback Software 142

Feedback Software Data Visualization ChatGPT Software Review 142

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Yet, conversion woes werent just about technical glitches.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

UX Planet

DECEMBER 6, 2024

Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Prompt samples based on real Data on how customers source for cars in rental marketplaces.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1]

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Second, expectations are rising for consumer-grade experiences. Rapid digital transformation is changing how businesses and consumers interact for good.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. . Tweet This So I want to take some time to review why we do discovery.

Generative AI 331

Generative AI Product Research Feedback Software Analytic Tools 331

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

UX Planet

MARCH 9, 2025

This can include user research and discovery, heuristic evaluation, and results of usability testing. Pain points : If youre going to redo the functional logic of your product, you should definitely add customer pain points. Pain points introduce friction in user experience and reduce the comfort of interaction.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. What questions and should the research prioritize? .

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Intercom, Inc.

JUNE 8, 2021

Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

The Product Coalition

NOVEMBER 12, 2024

First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. It was clear we weren’t delivering a product customers loved. Guided by fundamentals and first principles — Tesla transformed the trajectory of automotive technology.

Roadmap 110

Roadmap Automotive Product Research Feedback Software 110

Intercom, Inc.

APRIL 21, 2021

Like any company, we want to create new and better products that solve important customer problems – but how do our values of moving fast and starting small foster a culture of innovation? It means customers already understand what the thing is, how to interact with it, and what to do with it. Below is my answer for our team.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription. A recent example is Team vs Slack.

Research Software 196

Research Software Technical Review Strategy Product Research 196

The Product Guy

JANUARY 5, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 348

Product Strategy Strategy Vision Product Research 348

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 180

Technical Review Product Strategy Strategy Workshop 180

Intercom, Inc.

DECEMBER 2, 2019

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? Benefits of multilingual customer support. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. I also worked with numerous tech startups and even built and run companies myself.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. Product strategy, to define the value the products offer to the product's users/customers.

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

The Product Guy

FEBRUARY 18, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. A massive thank-you to Phil for doing the work to put a piece like this together.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Product Management Lessons from the Trenches

DECEMBER 17, 2018

your users want to just tell your app what they want and have your app deliver on the request. And since switching costs are near-zero, if your app doesn’t make it easy for them to get what they want, your users will leave you for another one.

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Mind the Product

FEBRUARY 7, 2020

What do my end users really want to see? This will prioritize continuous feedback on the feature that brings the greatest business value to your company. Quality code, pleasing design, and a slick user interface of your software are equivalent to delicious food, inviting decorations, and seamless hosting.

User Testing 202

User Testing Customer Experience Software Review Feedback Software 202

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. Make customer handoffs invisible.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

The Product Guy

MAY 15, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Using Lenny’s Newsletter research, what is good retention for a consumer product? Include CSAT scores from top technology companies. Include NPS scores from top technology companies. Explain the product-market-fit survey by Rahul Vohra c.

User Testing 122

User Testing Research Software Analytic Tools Technical Review 122