The Product Coalition

OCTOBER 21, 2019

Product Activities Framework Our Product Activities Framework is a logical and straightforward way to analyze what product-related activities need to be carried out in your organization, and where these activities should sit. Or you may be heavily involved in either inbound or outbound activity.

Outbound

Intercom, Inc.

FEBRUARY 1, 2022

At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers at scale. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly.

User Testing

Userpilot

JULY 19, 2021

Send a link to new users to download a mobile app for their device. – think Pirate metrics framework here and the stage you are trying to have an impact on. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. Send a personalized in-app welcome message when a new user signs up.

Analytic Tools

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). The accompanying diagram shows the four roles aligned with the Pragmatic Marketing Framework.

Weak Development Team

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Is there a framework you use for selecting the best place to start?

Webinar

Intercom, Inc.

MARCH 19, 2019

It’s sometimes called “inbound marketing” because it’s meant to bring people “inbound” to your website. This gives you more control over how your inbound marketing activities look and feel. .” Eric also recommends Aleyda Solis’ content reusage framework for organizations investing in content marketing.

Customer Experience

Lenny Rachitsky

MARCH 12, 2024

I’m approaching two years of podcasting (and just crossed 10M downloads!), Would you guess this person would later be interviewing Elon, Zuck, Altman, and Kanye and getting millions of downloads/views per episode? PMs and VPs), and my swag store (great gifts for your favorite PM, or yourself!). Clearly not A+ on day one.

Technical Review

Intercom, Inc.

NOVEMBER 23, 2022

And then from there, creating a framework, which is just a fancy or jargony way of identifying the things that affect that path, finding the data, looking at the data, and then, based on that data, choosing to prioritize how you’re going to get to that thing you’re trying to go for. What are we trying to figure out?

Research Software