The Product Coalition

OCTOBER 21, 2019

Product Activities Framework Our Product Activities Framework is a logical and straightforward way to analyze what product-related activities need to be carried out in your organization, and where these activities should sit. Or you may be heavily involved in either inbound or outbound activity.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Is there a framework you use for selecting the best place to start?

Webinar 192

Webinar Inbound Download User Testing 192

Lenny Rachitsky

MARCH 12, 2024

I’m approaching two years of podcasting (and just crossed 10M downloads!), Would you guess this person would later be interviewing Elon, Zuck, Altman, and Kanye and getting millions of downloads/views per episode? PMs and VPs), and my swag store (great gifts for your favorite PM, or yourself!). Clearly not A+ on day one.

Technical Review 137

Technical Review Analytic Tools Research Software Feedback Software 137

Intercom, Inc.

MARCH 31, 2021

Below, we share a proven framework and powerful workflows for freeing up your support team’s workload and ensuring only the most high-value, complex queries reach their inbox. Download The Ultimate Guide to Conversational Support. Download The Ultimate Guide to Conversational Support. Watch your tone with the PREACH framework.

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Intercom, Inc.

NOVEMBER 23, 2022

And then from there, creating a framework, which is just a fancy or jargony way of identifying the things that affect that path, finding the data, looking at the data, and then, based on that data, choosing to prioritize how you’re going to get to that thing you’re trying to go for. What are we trying to figure out?

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). The accompanying diagram shows the four roles aligned with the Pragmatic Marketing Framework.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MARCH 19, 2019

It’s sometimes called “inbound marketing” because it’s meant to bring people “inbound” to your website. This gives you more control over how your inbound marketing activities look and feel. .” Eric also recommends Aleyda Solis’ content reusage framework for organizations investing in content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119