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Product adoption: how to get customers to embrace your product

Intercom, Inc.

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Send a link to new users to download a mobile app for their device. – think Pirate metrics framework here and the stage you are trying to have an impact on. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue.

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Product Managers: Your job title doesn’t mean anything!

The Product Coalition

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. And technical product managers and product owners are usually terrible at it too. Spotting fundamental flaws. It’s a big job, but a satisfying one.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Account-based marketing.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. And after the first year I was only getting 9 downloads a day.

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