The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. The problem definition also includes the customer segment you are addressing (who are you solving it for). Don’t be afraid to be too specific.

User Testing 118

User Testing Definition Product Marketing Marketing 118

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. How many sessions are Android users engaging in every day?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

FEBRUARY 1, 2021

This also fits nicely into your desire to give them enough leadership room. That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. These can be things related to the product or the strategy?—?for My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

User Testing 89

User Testing Product Research Strategy Product Strategy 89

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

Framework 137

Framework User Testing Dashboard Customer Experience 137

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. So to begin, I’d love to understand a little bit about the Burndown framework.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

UX Studio: Product Management

OCTOBER 26, 2017

Value returning visitors or customers a bit more than brand new users. And “a bit” actually means “much”, not to mention that keeping existing users takes seven times less effort than acquiring new ones , as does selling to them and converting them into repeat customers. Looking for daily users (e.g.

Customer Experience 106

Customer Experience Data Visualization Analytic Tools User Testing 106