UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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User Testing Research Software Product Research Customer Experience 75

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

UX Studio

FEBRUARY 2, 2022

You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs. Pros: UXtweak allows you to do as many tests as you like.

Research Software 59

Research Software Analytic Tools Feedback Software Data Visualization 59

Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

User Friction 52

User Friction Engineering Customer Experience User Testing 52

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. A goal is like a milestone that you want your customers to reach. Goal examples.

Customer Feedback 98

Customer Feedback Customer Experience User Testing Feedback Software 98

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

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User Testing Feedback Software Research Software Data Visualization 49

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. to a shared objective.

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Feedback Software User Friction User Testing Customer Experience 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They unpack their pain points to get to the root cause. We conduct customer research and stakeholder alignment so we can figure out what matters. They are driven with a hyperfocus on doing things that matter.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. Measuring micro-conversions helps you uncover friction points to address them, and track the sales funnel. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. Signing up to test the product.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

The Product Coalition

JUNE 13, 2021

The real goal can include small churn rates, market penetration goals (for example, at least X% of the ARR needs to come from a new market segment), new logos vs. expansion, and so on. which problem you want to solve for your customers (and for which customers exactly), and how your product (current or future) will actually solve it.

Vision 104

Vision Product Strategy Strategy User Friction 104

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. Takeaways: our tips to reduce churn rate.

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Research Software Analytic Tools Feedback Software UX 95

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

UX Studio: Product Management

AUGUST 28, 2019

Then the usability and UX revolution came, and we learned how to create easy to use interfaces, with iterative design and user testing. What are the products and services that people really need on a given market? How can we find people’s pain points? It is a huge added value compared to a nice skin.

UX 52

UX User Testing Product Research User Friction 52

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Feedback Software Customer Feedback User Testing Data Visualization 132

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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User Testing Research Software Product Research Customer Experience 72

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

ProductPlan

OCTOBER 26, 2021

Delighting customers and creating innovative solutions for their problems dictates our priorities. A selfless approach based on customer empathy and satisfying stakeholders is an asset on the job, but less so for ourselves. Tailor your resume, cover letter, and personal pitch to fit a particular job opportunity.

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Features/benefits. Contact form. Demo video.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context.

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Research Software Marketing Customer Communications Data Visualization 36

Pragmatic Marketing

MAY 23, 2017

While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. Just because there is a better product or a better way of doing something, it doesn’t mean that customers will embrace the new solution. It had no kitchen. No burners.

User Testing 70

User Testing Research Software Reporting Tools User Friction 70

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Gainsight

NOVEMBER 15, 2021

Gross Revenue Retention (GRR), for example, only measures the customers who renewed their existing purchase. If you renew all of your current customers, your GRR at the end of the year is 100%. Operationalize Your Customer Success Efforts. More mature CS organizations might consider the entire customer journey.

Feedback Software 52

Feedback Software Customer Experience Reporting Tools Data Visualization 52

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback.

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Framework Data Visualization User Testing Reporting Tools 40

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Product marketing strategy: Activation stage tactics.

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. UX Researcher | GrubHub. “It

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User Testing Product Research Customer Feedback Research Software 92