The Product Guy

MARCH 23, 2018

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. In the Now. > What do you like least about being a product manager? Bureaucracy is my least favorite part of Product Management. Even if you are an excellent Product Manager, you’re only as good as the environment you are in. So many companies have policies and practices that prohibit people from learning and experimenting.

Product Management 97

Product Management Product Manager Management Management 97

Miro

MARCH 23, 2018

Developing an experience map for AI startups to define their product vision Here at RealtimeBoard, we empower team-driven companies to create outstanding products and experiences while we turn challenges of distributed work into competitive advantages. That’s why we are always curious about the ways leading companies and professionals from around the world approach building products […].

Vision 86

Vision Startups Development Blog 86

The Product Coalition

MARCH 23, 2018

Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. As a result, a lot of product decisions are made on gut feeling, incomplete information, the loudest voice in the room, and the most demanding customers.

Feedback Software 60

Feedback Software Research Software User Testing Product Research 60

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written.

Books 220

Books Marketing User Testing Analytic Tools 220

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

Product Management

Mind the Product

MARCH 23, 2018

As both a keen sailor and product manager, I have come to realise that there are some interesting lessons to be learnt from sailing that could also be usefully applied to product management. Both disciplines are a blend of art and science, both have built-in constraints, and both require continuous learning because their environments are very dynamic.

Weak Development Team 94

Weak Development Team Product Management Product Manager Management 94

The Product Coalition

MARCH 23, 2018

Ever since I first heard the term running lean I was confused by its appeal. Maybe it is because in the early stages of my career, I was a student of Waterfall and the idea of purposely avoiding the documentation stage just seemed irresponsible and actually, impossible to accept. But the industry was moving in that direction and I figured I needed to learn it for the sake of my career.

Weak Development Team 68

Weak Development Team Research Software User Testing Technical Review 68

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. George Carlin, a hero of mine, was a master of the English language. One of his bits for which I have really become attached is when he discusses the definition of a Near Miss : I can’t help but be reminded of this hysterical bit of come

Inbound 60

Inbound Marketing Outbound Customer Experience 60

The Product Coalition

MARCH 23, 2018

Those who know me will tell you that there are a few terms that I never use; not in life or business. One of these terms is awareness. I have written about awareness before but recently, its ugly head seems to be popping up again like crazy. This is a long post as it focuses on a topic in which I am greatly impassioned. One of my greatest mentors and I’m proud to say, friends, Gerry Tabio , once said “If you want awareness, light a building on fire.

Reference 60

Reference Consulting Marketing Branding 60