Wed.Jul 18, 2018

A Pricing Skills Gap?

Pragmatic Marketing

Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process.

Announcing The 21st Century Guide to Lead Qualification

Inside Intercom

It’s time to adopt a more modern approach to lead qualification, one that puts your prospects’ needs first. Today we’re publishing The 21st Century Guide to Lead Qualification to help.

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California’s GDPR: The Impact of New Privacy Regulations on Product Teams

Pragmatic Marketing

They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union. In essence, consumers would own their personal data for the first time.

The Psychology of Product People: Impressions from MTPCon


For the last few weeks, I’ve been listening to the audiobook version of Daniel Kahneman’s Thinking Fast and Slow. So engrossed by Kahneman’s insights, I’ve begun feeling that everything happening around me is somehow related to one of his teachings: the reason I really liked that first interviewee was obviously because it was before lunch; The post The Psychology of Product People: Impressions from MTPCon appeared first on ProductCraft by Pendo. Perspectives Conferences Psychology


Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.