Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Clever PM

MARCH 21, 2018

A few weeks ago, I was perusing Quora as I often do, and came across a really great and insightful answer describing the differences between a “good” and “bad” roadmap by Greg Hartrell. The answer was so good that I couldn’t help but reach out him, and invite him to share some of his insights here […].

Roadmap 92

Roadmap Definition Leadership Product Management 92

TryMyUI

MARCH 21, 2018

Besides practice, one of the best ways to improve your UX knowledge and skills is by learning from talented minds. Medium is a great place to find some of those minds – this list contains 10 of our favorite UX and product content creators on the site whose work is thoughtful, insightful, and original. The post 10 UX & product writers you should follow on Medium appeared first on TryMyUI Blog.

UX 76

UX Blog 76

Dear Strategy

MARCH 21, 2018

Dear Strategy: “How do you weave innovation into a commoditized product?”. This is actually a variation on a question that I answered in Episode 14, which you can access by clicking here. But I think it’s worth reiterating a couple of key points because they are really so important. . When you think of innovation, you can’t just think about the product itself.

Strategy 56

Strategy Branding Marketing Blog 56

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Data Visualization

Sequent Learning

MARCH 21, 2018

What is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization. The role can be similar to that of a person who leads an industry standards organization (ISO, IEEE, ITU, etc.). Standards organizations produce guidelines, documents, and other items that […].

Product Management 45

Product Management Product Manager Document Management 45

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. This article is our first deep dive in a series on the north star metric. We hope it serves as a guide to product leaders and managers around the world on why this metric matters, how to define it and how to use it to drive your long-

Research Software 110

Research Software Customer Experience User Testing Data Visualization 110

The Product Coalition

MARCH 21, 2018

What you need to think about in your first 60–90 days on a new job: product management (leader) edition I’ve recently transitioned into a different role and have spent some time thinking about how to start this new job. A mentor advised me to think about three broad categories?—?the content that you need to learn and develop, the learning plan you need to follow and finally the team and people aspects of the job that you need to sort out.

User Testing 60

User Testing Technical Advisors Research Software Feedback Software 60

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path.

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Mind the Product

MARCH 21, 2018

Manufactured products can seem like a daunting area to tackle if you’re not used to hardware and manufacturing processes. In this series of posts, I’m going to examine a hypothetical scenario where you’ve been given product management responsibility for transforming a line of pedometers into a line of advanced fitness trackers and health monitors for outdoor adventurers.

Certifications 86

Certifications Product Management Product Manager User Testing 86

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing