Customer Success Manager: The Quarterback For Your Voice of Customer (VOC) Structure
Product Management University
MARCH 20, 2023
Customer success managers are the owners of your customer accounts. If your organization is looking to create or strengthen its voice of customer (VOC) structure and organize the chaos of talking to customers on all fronts, customer success managers have to play the role of quarterback (American football). What is Voice of Customer Structure? There are multiple disciplines and roles that regularly interact with customers for a variety of reasons.