DISQO

JANUARY 13, 2020

Name any business function, and there’s a near-guarantee it’s on a quest to be more agile. The promise often repeated is simple, if not obvious at this point: agile is synonymous with working faster and smarter when the stakes are high, the path is uncertain, or the cost of a wrong decision too steep. Agile is a way to be more responsive to internal and external stakeholders and act as a guardrail when making large investments or big bets.

Agile 59

Agile Research Software User Testing Product Research 59

Mind the Product

JANUARY 13, 2020

Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy. Customer. Process. People. Watch the video to see Mel’s talk in full.

Product Strategy 92

Product Strategy Strategy Vision Branding 92

Pragmatic Marketing

JANUARY 13, 2020

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design.

Research Software 91

Research Software User Testing B2B Software Review 91

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. In a product marketing model, products are the star. Problems, features and benefits are co-stars. In a solutions marketing model, the star is the buyer’s vision for success.

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

Data Visualization

Mind the Product

JANUARY 13, 2020

Three months into a new position at AB Tasty in Paris, Yoann Grange explains how a degree in languages, a personal project, a blog post and lunch with a Twitter connection helped him to land his role. I’ve been working in digital products for 15 years and, throughout this time, I’ve found that product management has many faces. I’ve done the job in different companies and in each one, it was a completely different experience.

Onboarding KPIs 97

Onboarding KPIs Product Management Product Manager User Testing 97

ProductCraft

JANUARY 13, 2020

Is one of your New Year’s resolutions to read more product-related content? If so, we’ve got nine product management blogs you should bookmark right now (in addition to ProductCraft, of course). The below list offers something for just about everyone, from the PM looking for career advice to the budding SaaS entrepreneur. Happy reading! Product.

Blog 92

Blog Product Management Product Manager Management 92

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive.

User Testing 85

User Testing Product Research Marketing Research Software 85

Nir Eyal

JANUARY 13, 2020

The post This is What Most People Get Wrong About Willpower appeared first on Nir and Far.

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Arkenea

JANUARY 13, 2020

This article was originally published in Stackoverflow by our founder Rahul Varshneya. The IT outsourcing industry garnered $62 billion in revenue in 2018 and has become a truly global business; you’re just as likely to outsource work to Ukraine or Canada as you are to India or Brazil. It’s not just helpful for startups and non-tech firms. Major companies […].

Software Developers 75

Software Developers Software Development Development Startups 75

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

The Accidental Product Manager

JANUARY 13, 2020

Coke product managers are searching for new drinks to create Image Credit: Mikhail Esteves. Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product. What more could a product manager ask for?

Product Management 86

Product Management Product Manager Management Management 86

eG Innovations

JANUARY 13, 2020

Migrations and Upgrades are Endless and Never Straightforward. Constant changes happen in today’s digital world. New versions of applications, databases, middleware, and virtualization technologies are being released regularly – at least once every 6-12 months. Patches and upgrades to operating systems and changes to anti-virus software are being released in weekly cycles rather than months.

KPI 59

KPI Weak Development Team Customer Experience User Testing 59

DISQO

JANUARY 13, 2020

Name any business function, and there’s a near-guarantee it’s on a quest to be more agile. The promise often repeated is simple, if not obvious at this point: agile is synonymous with working faster and smarter when the stakes are high, the path is uncertain, or the cost of a wrong decision too steep. Agile is a way to be more responsive to internal and external stakeholders and act as a guardrail when making large investments or big bets.

Product Research 52

Product Research User Testing Agile Research Software 52

AB Tasty

JANUARY 13, 2020

You know that your app is awesome, and that people will love it. But how do you actually get those precious downloads? The answer is 'ASO'. This article was originally posted on AB Tasty as Everything You Need to Know About App Store Optimization.

Download 52

Download Article Testing 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

DISQO

JANUARY 13, 2020

Name any business function, and there’s a near-guarantee it’s on a quest to be more agile. The promise often repeated is simple, if not obvious at this point: agile is synonymous with working faster and smarter when the stakes are high, the path is uncertain, or the cost of a wrong decision too steep. Agile is a way to be more responsive to internal and external stakeholders and act as a guardrail when making large investments or big bets.

Product Research 52

Product Research User Testing Agile Research Software 52

UserTesting

JANUARY 13, 2020

Where a salesperson measures a year in the deals they’ve closed and revenue earned, and a marketer may quantify their year’s efforts in campaigns executed and leads acquired, a product person inevitably measures the 525,600 minutes that make up a … The post Looking back at 2019 and ahead to 2020 appeared first on UserTesting Blog.

Blog 32

Blog Marketing 32

Nulab

JANUARY 13, 2020

Ronita Mohan is a content marketer at Venngage, an infographic maker and design platform. She enjoys writing about content marketing, productivity, design, the digital world, as well as pop culture, and diversity. Twitter: @Venngage. The onboarding experience for a new hire should be smooth and well-managed. But this isn’t always what happens. Companies tend to make the process complicated and stringent, often overwhelming the very employees they are trying to bring into the fold.

Customer Experience 88

Customer Experience Events User Testing Education 88