Mon.Jan 13, 2020

Why Research Teams Should Drive Agile Transformations

AlphaHQ

Name any business function, and there’s a near-guarantee it’s on a quest to be more agile.

Agile 56

Global Product Strategy by Mel McVeigh

Mind the Product

Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy.

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Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. In a product marketing model, products are the star. Problems, features and benefits are co-stars.

API Analytics: The Ultimate Guide to Grow Your Platform Business

API product and platform owners have their own unique challenges. Learn how to leverage data to convert, understand, and support your customers better.

This is What Most People Get Wrong About Willpower

Nir Eyal

The post This is What Most People Get Wrong About Willpower appeared first on Nir and Far. Self Discipline

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

Nine Product Management Blogs to Read in 2020

ProductCraft

Is one of your New Year’s resolutions to read more product-related content? If so, we’ve got nine product management blogs you should bookmark right now (in addition to ProductCraft, of course).

Blog 68

Five Pitfalls To Avoid When Outsourcing Software Development

Arkenea

This article was originally published in Stackoverflow by our founder Rahul Varshneya. The IT outsourcing industry garnered $62 billion in revenue in 2018 and has become a truly global business; you’re just as likely to outsource work to Ukraine or Canada as you are to India or Brazil. It’s not just helpful for startups and non-tech firms. Major companies […]. The post Five Pitfalls To Avoid When Outsourcing Software Development appeared first on Arkenea. Product Success

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Coke Product Managers Seek New Tastes

The Accidental Product Manager

Coke product managers are searching for new drinks to create Image Credit: Mikhail Esteves. Ah, to be a product manager at Coke-Cola. Would that not be the best job ever?

Deploy Application and Infrastructure Monitoring to Ensure Successful Migrations and Upgrades

eG Innovations

Migrations and Upgrades are Endless and Never Straightforward. Constant changes happen in today’s digital world. New versions of applications, databases, middleware, and virtualization technologies are being released regularly – at least once every 6-12 months.

Everything You Need to Know About App Store Optimization

AB Tasty

You know that your app is awesome, and that people will love it. But how do you actually get those precious downloads? The answer is 'ASO'. This article was originally posted on AB Tasty as Everything You Need to Know About App Store Optimization. A/B Testing Conversion Optimization

Looking back at 2019 and ahead to 2020

UserTesting

Blog 31

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

How to onboard a new hire into your collaborative team

Nulab

Ronita Mohan is a content marketer at Venngage, an infographic maker and design platform. She enjoys writing about content marketing, productivity, design, the digital world, as well as pop culture, and diversity. Twitter: @Venngage.