Mon.Jan 13, 2020

Why Research Teams Should Drive Agile Transformations

AlphaHQ

Name any business function, and there’s a near-guarantee it’s on a quest to be more agile.

Agile 56

Global Product Strategy by Mel McVeigh

Mind the Product

Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. In a product marketing model, products are the star. Problems, features and benefits are co-stars.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

This is What Most People Get Wrong About Willpower

Nir Eyal

The post This is What Most People Get Wrong About Willpower appeared first on Nir and Far. Self Discipline

173
173

More Trending

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

Nine Product Management Blogs to Read in 2020

ProductCraft

Is one of your New Year’s resolutions to read more product-related content? If so, we’ve got nine product management blogs you should bookmark right now (in addition to ProductCraft, of course).

Blog 73

Five Pitfalls To Avoid When Outsourcing Software Development

Arkenea

This article was originally published in Stackoverflow by our founder Rahul Varshneya. The IT outsourcing industry garnered $62 billion in revenue in 2018 and has become a truly global business; you’re just as likely to outsource work to Ukraine or Canada as you are to India or Brazil. It’s not just helpful for startups and non-tech firms. Major companies […]. The post Five Pitfalls To Avoid When Outsourcing Software Development appeared first on Arkenea. Product Success

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Deploy Application and Infrastructure Monitoring to Ensure Successful Migrations and Upgrades

eG Innovations

Migrations and Upgrades are Endless and Never Straightforward. Constant changes happen in today’s digital world. New versions of applications, databases, middleware, and virtualization technologies are being released regularly – at least once every 6-12 months.

Coke Product Managers Seek New Tastes

The Accidental Product Manager

Coke product managers are searching for new drinks to create Image Credit: Mikhail Esteves. Ah, to be a product manager at Coke-Cola. Would that not be the best job ever?

Everything You Need to Know About App Store Optimization

AB Tasty

You know that your app is awesome, and that people will love it. But how do you actually get those precious downloads? The answer is 'ASO'. This article was originally posted on AB Tasty as Everything You Need to Know About App Store Optimization. A/B Testing Conversion Optimization

Looking back at 2019 and ahead to 2020

UserTesting

Where a salesperson measures a year in the deals they’ve closed and revenue earned, and a marketer may quantify their year’s efforts in campaigns executed and leads acquired, a product person inevitably measures the 525,600 minutes that make up a … The post Looking back at 2019 and ahead to 2020 appeared first on UserTesting Blog. CX Product

Blog 31

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

How to onboard a new hire into your collaborative team

Nulab

Ronita Mohan is a content marketer at Venngage, an infographic maker and design platform. She enjoys writing about content marketing, productivity, design, the digital world, as well as pop culture, and diversity. Twitter: @Venngage.