Mon.Apr 09, 2018

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g. paying our suppliers for merchandise we bought from them).

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Cut Through The Small Talk and Connect — Lessons from 130+ Dinners, Summits and Salons

First Round Review

Anita Hossain has a gift for turning conversations into community. Throughout her career, she's found ways to help leaders cut through the small talk and surface what matters.

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New Survey: Which Customer Marketing Programs Work Best for Your Company?

Pragmatic Marketing

Many companies these days claim to be “customer focused,” but there are numerous different ways to engage with clients. Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more. But how are such programs resourced and measured, and, most important, which programs generate the most value?

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Should Product Managers Allow Customers To “Hack” Their Product?

The Accidental Product Manager

IKEA is designing products to be modified by their customers Image Credit: Lee Haywood. As product managers we believe that we are reasonably smart people. We know what our customers want. That means that we work with our development teams, design a product development definition, and then we create products that will solve problems for our customers.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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IoT Product Leadership – Episode 07: The Power of Edge Computing in IIoT Applications

Daniel Elizalde IoT Blog

Aaron Allsbrook, Chief Technology Officer at ClearBlade, shares his experience developing industrial IoT solutions at scale. He also talks about the power of Edge Computing and how ClearBlade is leveraging this approach to develop complex industrial applications. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: […].

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The Power of Edge Computing in IIoT Applications

Daniel Elizalde IoT Blog

Aaron Allsbrook, Chief Technology Officer at ClearBlade, shares his experience developing industrial IoT solutions at scale. He also talks about the power of Edge Computing and how ClearBlade is leveraging this approach to develop complex industrial applications. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discuss in this episode: […].

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From Jugaad To Systematic Innovation: Embed Design Thinking and Build A Design-Led Innovation Culture

Marketers Touchpoint

Most innovations at the corporate level in the Indian companies is Jugaad and incremental, as it is about extending existing products, services or processes by adding new capabilities or features. Though there is nothing wrong with incremental innovation, it creates solutions that keep current customers engaged and generates short-term revenue. It only lets the company » Read More.

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Selling Products You Don’t Have: Why It’s Easier

Product Management University

Selling products you don’t have seems like it’s much easier, especially for salespeople. Why is that? Selling products you don’t have is always easier, regardless of who’s selling, because the absence of features forces people to speak in terms of business value instead of feature-speak! It goes something like this: this product (that we don’t have) will help you accomplish [a business goal] by eliminating [obstacles].

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The art of competitive selling: how to sell your product in a crowded marketplace

Intercom, Inc.

The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. With this explosion comes a proliferation in the number of competitors in every area , both direct and indirect. In today’s market, there is no such thing as a software company that doesn’t have any competitors.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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A UX introduction to instructional design

Userzoom

Under the broad umbrella of human-centred design, user experience design (UXD) and instruction design (ID) are two titans with surprisingly little awareness of each other. Whereas UX designers might work on highly varied types of products — like ecommerce, marketing, healthcare or countless others — instructional designers specifically create education and training materials for things like software, websites, videos, intelligent tutoring systems, games and other instruction-based technology.

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