Tue.Jul 31, 2018

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What Trader Joe’s Can Teach You About Customer-Centric Product Development

Revulytics

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”). CEO Dan Bane said he was watching customers in a Sun City, Arizona store, which was near a retirement complex: “We used to sell bananas by the pound, like everybody else, but that meant because we don ’ t have scales in the store, that we had to weigh

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […].

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Product Design For Kids: A UX Guide To Children’s Minds

UX Studio

We don’t know what kids want, like, expect or think, says Kid UX Designer Sabine Idler. Product design for kids poses its own challenges. Throughout childhood, kids’ physical and cognitive abilities change, and so do their digital preferences. This quick guide will help you through the first steps of the design process. We also attempt to blow away the myth that designing for kids would be easy or dumbing things down suffices.

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How Typeform’s Intercom app is growing value for users and the business

Intercom, Inc.

We’ve just unveiled our new publicly available Intercom App Store and rolled out a bunch of new features to make building apps on Intercom even easier at the same time. Among those features are tools and capabilities that enable anyone to build an app that can be used in the Intercom Messenger. We released a beta version of the features earlier this year to a small group of developers, including Typeform.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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More Trending

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […] The post Kids’ Video Game Obsession Isn’t Really About Video Games.

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IoT and the Energy Storage Revolution

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we talk about energy storage revolution and the key role IoT plays in this new era of distributed energy. We also talk about the challenges of building end-to-end IoT solutions both from a Product perspective as well as the internal organizational challenges that arise when building such […].

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Product Bookclub #8 | Marty Cagan, Inspired: How to Create Tech Products Customers Love

BrainMates

Another great evening at Product Book Club last week, when we got together to discuss Marty Cagan’s revised classic Inspired: How to Create Tech Products Customers Love. Thanks Julian for always being ready to give a summary for those who haven’t read the book (and a refresher for those of us who have, or have made a wholehearted partial effort). Should you read the second edition?

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5 things you learn from a website impression test

TryMyUI

The first few seconds on your website will decide whether users stick around, or leave. Here are 5 things you'll learn when you test users' first impressions of your site. The post 5 things you learn from a website impression test appeared first on TryMyUI Blog.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The Open Mobile Summit. Mobile-first thinking is finished, your customer has moved beyond using one device. The most successful brands are now those who understand the connected consumer and make every channel and platform work towards a seamless customer experience. The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices.

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Are Product Managers Like the Cobbler’s Kids?

ProductCraft

I come from a long line of shoemakers. Really. My father and my father’s father, my uncles, my cousins–pretty much everyone on the paternal side of my family was or is a bonafide shoe dog. Not like cobblers, exactly; more like designers, makers, and peddlers of all types of footwear. As a child, it felt. The post Are Product Managers Like the Cobbler’s Kids?

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Experiment 04 — Mark As Read

Roy Madden

We collected lots of great insights in the last four weeks on people’s mark-as-read workflows. In Experience 04, we are adding to the lab application five different ways to mark articles as read. Option 1. Tap on the check button on the top right of the page to mark the content of the page a read. Option 2. Long press on an article and mark the items before or after that article as read.

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Welcome New TSIA Members! July Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently renewed or expanded their membership to include additional research practices TSIA has to offer.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.