What Trader Joe’s Can Teach You About Customer-Centric Product Development
Revulytics
JULY 31, 2018
My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”). CEO Dan Bane said he was watching customers in a Sun City, Arizona store, which was near a retirement complex: “We used to sell bananas by the pound, like everybody else, but that meant because we don ’ t have scales in the store, that we had to weigh
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