Thu.Jul 15, 2021

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Conduct Better Roadmap Communication with Shared Legends

ProductPlan

You may have experienced issues when combining more than one roadmap into a single view. If so, you know how difficult it is to ensure that multiple product portfolio views have a standardized legend. However, maintaining a consistent structure and vocabulary can improve a business’s ability to communicate strategic goals. The solution? We’ve added a new Shared Legends feature to the ProductPlan roadmap app.

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How to use Intercom to generate more leads and close bigger deals – faster

Intercom, Inc.

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page. However it’s quality – not quantity – that’s most important when it comes to accelerating your sales pipeline.

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What we learned at #mtpcon Digital Americas: Day 2

Mind the Product

Day one at #mtpcon Digital Americas was a difficult act to follow. However, today we saw even more inspiring and engaging speakers with topics ranging from product inclusion, product experiment, and developing a collaborative culture. Throughout the day we even had a bit of spare time for yoga and chit-chat in the breakout sessions. Here [.] Read more » The post What we learned at #mtpcon Digital Americas: Day 2 appeared first on Mind the Product.

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Sylvia Plath on Product Management

The Product Coalition

Many companies get stalled by indecision when faced with lots of options. This can be fatal — but there are simple tools to get you out of… Continue reading on Product Coalition ».

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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How the Best Apps Are Using UX Gamification to Drive Engagement

UXCam Bluespace

Take a look at how some of the most popular and successful apps use gamification to drive engagement and keep users hooked.

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How to set popup triggers and display rules for customer feedback

Usersnap

To be more efficient in collecting customer feedback, you can use the 5Ws to assess your feedback setup – who, where, when, what, why? And you’ll be happy to realize that Usersnap’s project display rules are the answers for the who, where, when. In this article, we’ll show you the targeting options for Usersnap’s feedback widgets and forms. You will learn how to leverage popups and manage feedback buttons on various pages of your website or app.

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The Meta-Discursive UX Practice

dscout People Nerds

Taylor Klassman on the reflexivity of researching researchers and the trends she’s seeing across an in-demand and maturing field.

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Nick Caldwell on the engineering cultures that power Microsoft, Reddit, Looker & Twitter

The Review by First Round

Today’s episode is with Nick Caldwell, VP of Engineering at Twitter. Previously, Nick was at Microsoft for 15 years, eventually becoming GM of Power BI. Nick has also held roles as Reddit’s VP of Engineering and Looker’s Chief Product and Engineering Officer. Between Microsoft, Reddit, Looker, and now Twitter, Nick’s worked for companies with vastly different cultures.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

When we think about design at IBM, we probably remember Paul Rand’s iconic Eye Bee M poster or the famous motto “good design is good business”. But while the spirit is still the same, IBM has come a long way. Since Thomas Watson Jr. took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing.

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How to Retroactively Measure Product Vision Success

ProductPlan

A 2020 study conducted by Clutch surveyed over 500 businesses. Only 5% of companies identified that they accomplished all their goals in the past fiscal year. Moreover, the survey results established that 65% of those businesses completed at least half of their goals. Clutch’s survey proves that you need an effective product management strategy to measure product vision success.

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User Onboarding For SaaS in 2021: The Ultimate Guide

Userpilot

Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding. Discussion of common onboarding UI patterns. A step-by-step recipe for building a great onboarding flow.