Creating a Product Launch Training Program
ProductPlan
APRIL 5, 2022
A baseball-loving Iowa farmer was once told, “if you build it, they will come.” But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product.
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