Tue.Apr 05, 2022

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Creating a Product Launch Training Program

ProductPlan

A baseball-loving Iowa farmer was once told, “if you build it, they will come.” But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product.

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10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. 1 Set an Objective. Be clear on the reason why the meeting is needed. What’s the meeting about? Which outcome do you want to achieve? For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.

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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. “Why do people like mobile banking?

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Switch on the next generation of phone support

Intercom, Inc.

When it comes to customer support, there’s no substitute for the personal approach. Now more than ever, businesses are looking for a way to scale that personalized support. That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Phone support has been carrying that personal touch for support teams for decades.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Machine learning in product discovery – Ha Phan on The Product Experience

Mind the Product

In this weeks' podcast episode, we spoke with Ha Phan, Director of Discovery Products at Pluralsight, to develop a stronger understanding of how we can best use ML in product management. [.] Read more » The post Machine learning in product discovery – Ha Phan on The Product Experience appeared first on Mind the Product.

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Vision, value, and valuation in advanced product ownership

Mind the Product

The accountability of a Product Owner is vital to the success of a product. Vision, Value, and Validation are three inseparable parts of Advanced Product Ownership Analysis. In this article, we'll discuss the 3Vs concept. [.] Read more » The post Vision, value, and valuation in advanced product ownership appeared first on Mind the Product.

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The Tactical Guide to Making Better Decisions When Starting and Scaling Companies

First Round Review

The First Round team has been lucky to work with retired poker player and decision-making expert Annie Duke in a special capacity these past few years. Here, we open-source some of the advice she gives to help founders face down uncertainty and make better decisions.

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The State of User Research 2022 with Roberta Dombrowski

UserInterviews

Insights about how User Research has grown, what it looks like today, and predictions for the future.

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Top 8 user testing mistakes to avoid

TryMyUI

User testing is a successful UX research approach that helps improve the interaction of the audience with your website. But there are some common mistakes that user testers always make, resulting in failure to achieve the expected success. This article will cover those mistakes and help you out with their solutions. . The post Top 8 user testing mistakes to avoid appeared first on TryMyUI Blog.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Creating a Product Launch Training Program

ProductPlan

A baseball-loving Iowa farmer was once told, “if you build it, they will come.” But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product.

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Actionable tips for sharpening your product management skills and up-leveling your career

ProductBoard

We’re thrilled to launch our new virtual how-to series designed to equip product people with the fundamental skills, knowledge, and tools required to build today’s most beloved products. In the How to Sharpen Your Product Management Skill Sets session, Productboard’s Community Lead Scott Baldwin moderated a discussion with Aron Tremble, VP of Product at Thinkific, Misha Abasov, VP of Product at.

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PX for Multi-Product Companies

Gainsight

Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth.

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What Makes a Strong Product Culture?

airfocus

Product culture, as the name implies, is a business environment in which it’s all about the product. Are you looking for inspiration on how to make the product culture strong? Read inside the article more!

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Help Your Developers Think About Security

Modus Create

Look at the top 10 OWASP 12 years ago and today. You’ll notice that we have had the same security flaws in the last 20 years. Sure, the naming is different, but core issues are the same — injection, cryptographic failures, broken access controls, security misconfiguration, etc. The fundamental issue remains not considering security while developing software. .

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Manage Product Definition with a Single Source of Truth (SSOT)

Gocious Blog

As a product manager , you know that your success depends on capturing and having access to accurate product definitions. But keeping track of all that data can be tricky– it's easy for information to get scattered across different files, databases, and teams. The problem gets more complex as your market grows and you want to extend your current products to new or adjacent markets.