August, 2021

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Product Discovery Basics: Everything You Need to Know

Product Talk

Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery in contrast with product delivery.

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How to align our stakeholders as a Product Manager

Product Management Today Submitted Articles

Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this.

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Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years. Say I wanted to create a product that helps people become more aware of what and how much they eat.

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The Two Keys to Improving Mobile Customer Experience

Alchemer Mobile

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about. And even when we’re at home, we are often looking at our phones while watching TV, cooking dinner, working out, etc. Chances are, you’re reading this on your phone right now.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Nailing your customer support interview at Intercom

Intercom, Inc.

Preparing to interview for a new job is challenging. It takes time, energy, and foresight to anticipate what you might be asked. And if you’re like me, you’re probably left wondering afterwards if you said the right things or shared the right examples. . When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can.

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How To Identify A Weak or Strong Product Organization?

The Product Coalition

When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ».

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. This has always been a project I've been eager to take on, but I wanted to ensure that when I did, I contributed a novel perspective to the community. So in 2020, I took a survey of all the available product management courses out there.

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Scooting Out of the Way

The Product Guy

Sometimes it is just too early for product management. Watch and learn more from product management expert, Benny Reich.

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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. 1.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

For years, we’ve been following a best-in-breed approach, searching for the very best communication app for each specific need. Could this trend be changing? Few people are better advocates for a unified view of the customer experience than Dan O’Connell. He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner.

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Challenges in product – Merissa Silk

Mind the Product

Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between. She joins us on the podcast to talk about what she’s learned along the way, including: Working in different cultures and industries, Influencing executives, [.] Read more » The post Challenges in product – Merissa Silk appeared first on Mind the Product.

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3 Tips in Developing a CRO Workflow to Maximize Conversions

The Product Coalition

Conversion rate optimization (CRO) is key to any marketers hoping to improve their website’s performance and marketing campaigns… Continue reading on Product Coalition ».

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Create the Right Conditions for your Innovation Team to be Successful

Strategyzer

As part of our “What makes a good innovation coach?” webinar , Aya Caldwell (Executive Director for Digital Product at Novartis) shared with us three areas of focus she's constantly working on with her teams to create the right conditions for innovation success.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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A product is not the product

Product Management Today Submitted Articles

‘Product’ is not just the final product we ship to the customer (the WHAT), but also the way we ship that to the customer (the HOW).

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Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Alchemer Mobile

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. We found that with Apptentive, the Dunkin’ team is able to quickly create meaningful product changes, deploy important communication to customers, and consistently keep a pulse on customer sentiment.

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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. In addition to email, you can now choose from a range of conversational message types – like push notifications, in-product messages, banners – so you can engage and inform your customers in the right place, at the right time, using the channel

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Early and often: the secrets to product success

Mind the Product

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced [.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Product Discovery Playbook

The Product Coalition

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. A Product Discovery for a new feature will likely run a little differently to a Product Discovery for an entirely new venture.

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How to Escape the Vicious Cycle of Distraction

Nir Eyal

You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day. If we have so many hours to play with every day, why […] The post How to Escape the Vicious Cycle of Distraction appeared first on Nir and Far.

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12 Frameworks for Finding Startup Ideas — Advice for Future Founders

First Round Review

Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.

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18 Product Management Challenges and How to Overcome Them

Alchemer Mobile

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. To understand specific hurdles people working in product face, we surveyed 500 product managers and asked them to weigh in on their biggest challenges.

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Maximize Supply Chain Spend & Asset Utilization with Innovative Test Automation

Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit

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What is proactive support?

Intercom, Inc.

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. That’s why forward-thinking businesses are turning to proactive support: so they can anticipate customer needs and deliver support when, and where, it’s needed.

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Meet your new best friend: Product ops

Mind the Product

Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution. But while that might sound amazing, it’s a challenge to draw lines when product managers have been so used [.] Read more » The post Meet your new best friend: Product ops appeared first on Mind the Product.

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How to Spot a Product-Led Company

The Product Coalition

As a product manager and consultant who helps organizations become successful technology companies, I’ve learned a lot about what makes… Continue reading on Product Coalition ».

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Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up. We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far.

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Enhance Customer Value: Unleash Your Data’s Potential

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

First Round Review

Sam Corcos, co-founder & CEO of Levels, tracked exactly how he spent the two years since founding the company for a rare inside look at being a startup leader.

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Merchandizing Product Management

Mironov Consulting

Product management work is much easier when the product team is well-respected: when stakeholders believe that we’re smart and hard-working and good at product stuff. So an under-appreciated skill of product leaders is merchandizing good product work and good outcomes from our teams. What does that look like?

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Built for you: Improved reporting, integrations, mobile experience, and more

Intercom, Inc.

We’re always adding more and more improvements to Intercom. We want to enable both you and your customers to have the best experience. Over the last few months, we’ve released a bunch of new updates across everything from reporting to integrations to the mobile experience. We’ve also been hard at work adding additional customer engagement features. This means that Intercom is getting more powerful and better for your customers – and your business – every day.