August, 2021

Product Discovery Basics: Everything You Need to Know

Product Talk

Product discovery is becoming a trendy topic in the world of digital products. What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery?

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles.

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How to align our stakeholders as a Product Manager

Albin Poignot

Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this

Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about.

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How to Reach Peak Performance With the Product Management Organizational Health Checklist

Speaker: Rina Vernovskaya, CEO, 280 Group; and Roger Snyder, VP of Marketing, 280 Group

The degree of maturity of your product management organization can directly drive your ability to satisfy customers and become more profitable. Our Product Management Organizational Health Checklist and on-demand webinar can help.

How to Escape the Vicious Cycle of Distraction

Nir Eyal

You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day.

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More Trending

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work.

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3 Tips for Optimizing the Product Manager and Product Owner Relationship [+Webinar]

280 Group

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , to learn about the role collaboration more in-depth. Let’s Not Focus on the Eternal Question.

The Two Keys to Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up.

Challenges in product – Merissa Silk

Mind the Product

Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between.

Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Proficientz

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can’t think of a single one.

How To Identify A Weak or Strong Product Organization?

The Product Coalition

When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ». agile product-development organization organizational-culture product-management

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

First Round Review

Sam Corcos, co-founder & CEO of Levels, tracked exactly how he spent the two years since founding the company for a rare inside look at being a startup leader

Can We Please Stop Calling Everyone “Addicted”?

Nir Eyal

It’s disrespectful, degrading, and disempowering.

Early and often: the secrets to product success

Mind the Product

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base.

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

B2B Product Manager August 2021

Proficientz

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes.

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Five Time Management Hacks to Get on Top of Your Day

The Product Coalition

Tips and tools I’ve learned to make time for the things that matter Continue reading on Product Coalition ». management startup time-management product-management leadership

How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

12 Frameworks for Finding Startup Ideas — Advice for Future Founders

First Round Review

Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders

Boost Your IT Success by Making the Move From Project-Driven to Product-Led

According to Gartner, 85% of organizations have adopted, or plan to adopt, a transition from being project-driven to product-led. Learn how to shape and accelerate digital innovation through a fundamental shift to a product-centric organization.

20 Common Values [and Why People Can’t Agree On More]

Nir Eyal

When you replace the typical definition of ‘values’ with a better one, your life suddenly becomes clearer. When I recently came across the headline “The World’s Most Influential Values, In One Graphic,” I couldn’t help but click–a good data visualization is like catnip for me. The chart, compiled by global research company Valuegraphics, shows the […] The post 20 Common Values [and Why People Can’t Agree On More] appeared first on Nir and Far. Integrity

Meet your new best friend: Product ops

Mind the Product

Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution.

Is It Time For a Product Management Makeover?

Proficientz

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. The leading indicator that makeover time has arrived is the changing business landscape of your target customers.

Merchandizing Product Management

Mironov Consulting

Product management work is much easier when the product team is well-respected: when stakeholders believe that we’re smart and hard-working and good at product stuff. So an under-appreciated skill of product leaders is merchandizing good product work and good outcomes from our teams.

How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Learn how to blend various datasets together from top data providers in AWS Data Exchange like Safegraph, Facteus, and SimilarWeb with internal data to innovate and make smarter decisions at scale.

Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Apptentive

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

Heuristic and Holistic Product Management

The Product Coalition

How Working Heuristically and Thinking Holistically Can Help Our Products Deliver Value Continue reading on Product Coalition ». holistic strategy risk-management product-management heuristics

Stop Thinking About Your Bad Habits! [Do This Instead.]

Nir Eyal

The post Stop Thinking About Your Bad Habits! [Do Do This Instead.] appeared first on Nir and Far. Habits

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