August, 2021

Product Discovery Basics: Everything You Need to Know

Product Talk

Product discovery is becoming a trendy topic in the world of digital products. What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery?

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles.

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How to align our stakeholders as a Product Manager

Albin Poignot

Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this

How to Escape the Vicious Cycle of Distraction

Nir Eyal

You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day.

The Convergence of Product Analytics & Customer Outcomes During Uncertain Times

Speaker: John Mansour - University President Product Management University

In this webinar, we’ll discuss a true outside-in approach for becoming product-led and how it can help you drive growth, even in uncertain economic times.

Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about.

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More Trending

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work.

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3 Tips for Optimizing the Product Manager and Product Owner Relationship [+Webinar]

280 Group

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , to learn about the role collaboration more in-depth. Let’s Not Focus on the Eternal Question.

Product innovation is on the edge by Dave Dame

Mind the Product

In this #mtpcon Digital Americas keynote, Dave Dame, Director of Accessibility at Microsoft, discusses the benefits of prioritising product inclusivity, encouraging cognitive diversity, and redefining the status quo in order to create futureproof products that are usable by all.

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Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Product Vision FAQs

Roman Pichler

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about.

Vision 156

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

How To Identify A Weak or Strong Product Organization?

The Product Coalition

When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ». agile product-development organization organizational-culture product-management

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An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

First Round Review

Sam Corcos, co-founder & CEO of Levels, tracked exactly how he spent the two years since founding the company for a rare inside look at being a startup leader

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Challenges in product – Merissa Silk

Mind the Product

Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between.

Stop Thinking About Your Bad Habits! [Do This Instead.]

Nir Eyal

The post Stop Thinking About Your Bad Habits! [Do Do This Instead.] appeared first on Nir and Far. Habits

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Create the Right Conditions for your Innovation Team to be Successful

Strategyzer

As part of our “What makes a good innovation coach?” webinar , Aya Caldwell (Executive Director for Digital Product at Novartis) shared with us three areas of focus she's constantly working on with her teams to create the right conditions for innovation success. Innovation Culture

Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Apptentive

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

Five Time Management Hacks to Get on Top of Your Day

The Product Coalition

Tips and tools I’ve learned to make time for the things that matter Continue reading on Product Coalition ». management startup time-management product-management leadership

12 Frameworks for Finding Startup Ideas — Advice for Future Founders

First Round Review

Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders

Early and often: the secrets to product success

Mind the Product

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base.

Can We Please Stop Calling Everyone “Addicted”?

Nir Eyal

It’s disrespectful, degrading, and disempowering.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Measure User Experience In Your Product – Insights from UX Experts

StudioTeam

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? And how can you find out why they are not? How can you measure user experience?

18 Product Management Challenges and How to Overcome Them

Apptentive

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.

10 Visual Models That Let You Simplify The Most Complex Ideas

The Product Coalition

Busting Complexity For Product Managers Photo by Pavel Neznanov on Unsplash The days of the Colored Markers and huge whiteboards are long gone. I realized after lockdown that long meetings carrying intensive discussion were a luxury. It's a new era of short calls and packed schedules.

The Chief People Officer as PM: Rethinking The Systems & Tools That Run the Company

First Round Review

Credit Karma's Colleen McCreary views her role not as the CEO of culture or happiness, but rather the product manager of the systems and tools that run the company.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

Meet your new best friend: Product ops

Mind the Product

Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution.

20 Common Values [and Why People Can’t Agree On More]

Nir Eyal

When you replace the typical definition of ‘values’ with a better one, your life suddenly becomes clearer. When I recently came across the headline “The World’s Most Influential Values, In One Graphic,” I couldn’t help but click–a good data visualization is like catnip for me. The chart, compiled by global research company Valuegraphics, shows the […] The post 20 Common Values [and Why People Can’t Agree On More] appeared first on Nir and Far. Integrity

CEO Guide to Product

Tanya Cordrey, AKF Partners

CEO guide to product management