Product Talk
AUGUST 18, 2021
Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery in contrast with product delivery.
Product Management Today Submitted Articles
AUGUST 11, 2021
Aligning stakeholders is a well-known challenge among the Product Manager community. At some point in our careers, we have all struggled with this.
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Roman Pichler
AUGUST 17, 2021
Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years. Say I wanted to create a product that helps people become more aware of what and how much they eat.
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about. And even when we’re at home, we are often looking at our phones while watching TV, cooking dinner, working out, etc. Chances are, you’re reading this on your phone right now.
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With its unparalleled flexibility, rapid development and cost-saving capabilities, open source is proving time and again that it’s the leader in data management. But as the growth in open source adoption increases, so does the complexity of your data infrastructure. In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, li
Mind the Product
AUGUST 9, 2021
In this #mtpcon Digital Americas keynote, Dave Dame, Director of Accessibility at Microsoft, discusses the benefits of prioritising product inclusivity, encouraging cognitive diversity, and redefining the status quo in order to create futureproof products that are usable by all. Watch the talk in full or read on for the overview. Mind the Product members can also [.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
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The Product Coalition
AUGUST 23, 2021
When companies decide to “become agile” they usually don’t have another important question on their agenda. Continue reading on Product Coalition ».
Sachin Rekhi
AUGUST 4, 2021
For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. This has always been a project I've been eager to take on, but I wanted to ensure that when I did, I contributed a novel perspective to the community. So in 2020, I took a survey of all the available product management courses out there.
The Product Guy
AUGUST 22, 2021
Sometimes it is just too early for product management. Watch and learn more from product management expert, Benny Reich.
Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. 1.
Speaker: Conrado Morlan
In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:
Mind the Product
AUGUST 3, 2021
Over the last 15 years, chief product and technology officer, Merissa Silk, has gone from New York media to Australian finance to German fintechs, with a number of stops in between. She joins us on the podcast to talk about what she’s learned along the way, including: Working in different cultures and industries, Influencing executives, [.] Read more » The post Challenges in product – Merissa Silk appeared first on Mind the Product.
Intercom, Inc.
AUGUST 12, 2021
For years, we’ve been following a best-in-breed approach, searching for the very best communication app for each specific need. Could this trend be changing? Few people are better advocates for a unified view of the customer experience than Dan O’Connell. He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner.
The Product Coalition
AUGUST 10, 2021
Conversion rate optimization (CRO) is key to any marketers hoping to improve their website’s performance and marketing campaigns… Continue reading on Product Coalition ».
Strategyzer
AUGUST 12, 2021
As part of our “What makes a good innovation coach?” webinar , Aya Caldwell (Executive Director for Digital Product at Novartis) shared with us three areas of focus she's constantly working on with her teams to create the right conditions for innovation success.
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The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
Product Management Today Submitted Articles
AUGUST 11, 2021
‘Product’ is not just the final product we ship to the customer (the WHAT), but also the way we ship that to the customer (the HOW).
Alchemer Mobile
AUGUST 17, 2021
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. We found that with Apptentive, the Dunkin’ team is able to quickly create meaningful product changes, deploy important communication to customers, and consistently keep a pulse on customer sentiment.
Mind the Product
AUGUST 19, 2021
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced [.
Intercom, Inc.
AUGUST 31, 2021
We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. In addition to email, you can now choose from a range of conversational message types – like push notifications, in-product messages, banners – so you can engage and inform your customers in the right place, at the right time, using the channel
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple
The Product Coalition
AUGUST 4, 2021
Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. A Product Discovery for a new feature will likely run a little differently to a Product Discovery for an entirely new venture.
Nir Eyal
AUGUST 8, 2021
You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day. If we have so many hours to play with every day, why […] The post How to Escape the Vicious Cycle of Distraction appeared first on Nir and Far.
First Round Review
AUGUST 17, 2021
Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.
Alchemer Mobile
AUGUST 10, 2021
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. To understand specific hurdles people working in product face, we surveyed 500 product managers and asked them to weigh in on their biggest challenges.
Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage
Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr
Mind the Product
AUGUST 24, 2021
There’s nothing more useless to a product team than a big backlog. Bringing backlogs to life—making them usable, relevant, and getting value from them—is something that transforms ordinary teams into extraordinary ones. To guide us on how to do that, we asked Jeff Patton, creator of User Story Mapping, to join us on the podcast. [.] Read more » The post Getting started with User Story Mapping – Jeff Patton appeared first on Mind the Product.
Intercom, Inc.
AUGUST 17, 2021
For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. That’s why forward-thinking businesses are turning to proactive support: so they can anticipate customer needs and deliver support when, and where, it’s needed.
The Product Coalition
AUGUST 9, 2021
As a product manager and consultant who helps organizations become successful technology companies, I’ve learned a lot about what makes… Continue reading on Product Coalition ».
Nir Eyal
AUGUST 22, 2021
You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up. We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far.
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In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.
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