June, 2017

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?” It’s an interesting question and one that takes time to unpack. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them.

Planning Your Prototype With a Customer Journey Map

Mind the Product

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail.

Here’s Why Every Product Manager Must Learn to Love Data


“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

Five Tips for Product Managers to Get Executive Support

280 Group

If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

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Transitioning from Scrum to Kanban

Mind the Product

We here at insightsoftware.com, creators of Hubble , have recently moved from a Scrum to a Kanban software development approach. The driver behind the move was to improve the speed of business delivery and quality of the delivered product.

Agile 267

How To Talk To Your Executives About Agile

PM Hardcore

People have asked me “How can I get my execs to support an agile transformation? They don’t like that they can’t predict anything.”. Reframe the Agile conversation around value. Orient the conversation around value, not around methodologies. Picture credit below).

Agile 172

Why an MVP Needs to Be a Product and Not Just a Test

280 Group

Language is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It has been popularized by Lean Startup for nearly a decade.

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

Tip #1: Know what it’s all about. The Daily Scrum meeting, sometimes also referred to as stand-up meeting, wants to help the development team manage its work. In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

The Recipe for a Balanced Feedback Diet


As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want. Today’s customer profile most likely doesn’t encompass everyone you plan to serve a couple years from now.

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

Applying Product Principles to Guide Better Product Decisions

Mind the Product

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future).

To 10x Your Profits Start With Retrospectives

PM Hardcore

20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief. After each sprint the team spends a short amount of time reviewing what went well, what could be improved, and what they should stop doing.

Agile 163

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Who are Product Managers? Infographic

280 Group

What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

Here’s How Amazon’s Alexa Hooks You

Nir Eyal

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft. Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her. We’ve never seen […]. The post Here’s How Amazon’s Alexa Hooks You appeared first on Nir and Far.

How To Create Newsletters That Kill

The Accidental Product Manager

Even when you are not trying to sell them something, you need to stay in contact with customers Image Credit: Dennis Skley. In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

How bad Ideas get on the Roadmap

Mind the Product

Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Oh, it’s for a big deal of Laura’s which she expects to close this quarter…”.

To 10x Your Profits Start With Retrospectives

PM Hardcore

20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief. After each sprint the team spends a short amount of time reviewing what went well, what could be improved, and what they should stop doing.

Agile 130

Two Questions Product Managers Should Ask Every Day

280 Group

There are two simple questions Product Managers need to ask every day in order to be dramatically more effective. By integrating the questions “Why?” and “So What?” in to their daily work, any product manager can improve their effectiveness.

Workshop: How to Get the Most Out of User Interviews

bpma ProductHub

A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

When Distraction is a Good Thing

Nir Eyal

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price. Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do […]. The post When Distraction is a Good Thing appeared first on Nir and Far.

Product Managers Want To Know: Where Did The Soda Go?

The Accidental Product Manager

The Keurig Kold soda maker is gone. What happened? Image Credit: finance.yahoo.com. Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets.

#mtpcon SF 2017 : Product is People

Mind the Product

Mind the Product San Francisco 2017 gathered 1,500 passionate product people from 20 countries and 36 states across the US to the stunning Davies Symphony Hall for another amazing day of learning and sharing.

Events 193

To 10x Your Profits Start With Retrospectives

PM Hardcore

20% is boring. As many of you know, there’s a technique called a “ retrospective ” in scrum, or you might call it a debrief. After each sprint the team spends a short amount of time reviewing what went well, what could be improved, and what they should stop doing.

Agile 130

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

What is Lean Product Management

280 Group

Greg Cohen is the author or Agile Excellence for Product Managers, and a Lean Product Management expert, as well as a consultant/trainer for 280 Group. In this video he answers one seemingly simple question: What is Lean Product Management?

Here’s how to develop the most successful user stories

bpma ProductHub

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art.

User Personas in Product Management

Under10 Playbook

User Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*.

Can HP’s Product Managers Use 3-D Printers To Save The Company?

The Accidental Product Manager

Can 3-D printers save HP? Image Credit: MKzero. Once upon a time, being a product manager at HP was a great job to have. The company prided itself on its innovations and it was always trying to bring new products to market. However, time has passed and HP fell on hard times.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?