February, 2010

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Freemium Design Pattern: Scale Pricing with Customer Success

Sachin Rekhi

Lately I've been spending time thinking about freemium business models and how best to structure them to maximize conversions. I believe we are still early in our understanding of these models and to date most of the available analysis has been limited to anecdotal evidence, one-off case studies, tips & tricks, and a few early overviews of what's been tried.

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Beware of Johny.

SidsAvenue

It often happens that you start something new and somebody would discourage you by laughing at you, making you feel whatever you are doing is b** sh*t. They will do this without even knowing what exactly you are doing or plan to do. In fact, they might not have even a hair line thick idea of what you are talking about. I also my share of encounters with such people.

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Why I Abandoned the Rackspace Cloud

Sachin Rekhi

As many of you know, I'm a huge proponent of on-demand computing as I believe it's the best starting point for most early stage web startups. Cloud computing allows a venture to substitute high initial capital expenditures for operating expenses that grow proportional to your traction. Equally important is its ability to flexibility scale and retract with the ebb and flow of your business.

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The Next Chapter in Online Content Discovery

Sachin Rekhi

Over the past two decades we have seen an evolution in the way we discover the content we consume online. I wanted to chronicle this evolution as well as offer a better way to take advantage of the next chapter in content consumption. Mega Portals Dominate. Many of us only faintly remember a world before the world wide web and the Internet. A world dominated by online services Prodigy (1990) and AOL (1991).

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Simply Unavoidable !!!

SidsAvenue

Boss: Why is the task not completed? Employee: Boss, due to some unavoidable circumstances which cannot be avoided, I decided non to avoid the unavoidable circumstances and so avoided the task which was avoidable. :) :) :).

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AIDS on roads here.

SidsAvenue

I travel by public transport to commute between my Home and Office and the journey takes around an hour. But somehow the journey is going on increasing day by day. I understand that the number of vehicles on roads are increasing rapidly but apart from this, there is one more reason, the increase of AIDS on roads. Oh.I didnt clarify.My AIDS stands for A ll I diots D efaulting S ignals Yeah!!!

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What A R Rahman's music teach?

SidsAvenue

A. R RAHMAN has won 2 Oscars and now 2 Grammy awards and its for sure a proud moment for all Indians and even more for the Indian music Industry. Rahman has managed to force Western countries take a note of Indian Musicians through his soulful Music. "Jai Ho" is a global phoenomenon. Undoubtedly "Jai Ho" was one of the finest compositions made by Rahman but he has delivered even better tunes in other Bollywood Movies like Taal , Rang De Basanti , Delhi-6 , Roja , Bombay , Lagaan , Jodha-Akbar an